Hyundai To Feature New Sonata & Tucson In 8 Super Bowl Sunday Ads

Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marks Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show.

Hyundai’s Super Bowl blitz will be highlighted by two in-game ads. The first, titled “Paint,” slotted for the first quarter of the game will feature the all-new 200 horsepower 2011 Sonata sedan which will hit dealerships this month.

The second in-game ad, titled “10 years/Favre,” scheduled for the second quarter, will feature Brett Favre, quarterback of this season’s NFC North champion Minnesota Vikings. Favre, who holds the NFL “iron man” record for most consecutive games started, will be included in a spot featuring Hyundai’s 10-year, 100,000-mile warranty. In the 30-second ad, Favre accepts the Most Valuable Player award after the 2020 football season.

Hyundai, the title sponsor of the “Hyundai Kickoff Show,” which begins at 6:00 p.m. ET, will air three different 30-second ads during the Kickoff Show, including one in the time slot immediately preceding the game. In addition to highlighting the all-new Sonata, pre- and post-game spots will showcase the all-new Tucson and revamped Hyundai Assurance consumer protection program.