Tim Colbeck becomes president and chief operating officer of Saab Cars North America today as Saab is going through a re-birth, re-financing and is in the midst of launching the all-new Saab 9-5 Sedan, Saab's first crossover- the 9-4X, the 9-5 SportCombi and the 9-3 Griffin range. Colbeck will report directly to Saab Automobile AB vice president and head of global sales & aftersales, Matthias Seidl and the Saab Cars North America Board of Directors.
Colbeck joins Saab from his post of senior vice president sales at Subaru of America leading record sales and market share in the last two years and making Subaru the only brand to achieve sales increases in each of the last three years in The U.S. During his career at Subaru, Tim has been in various executive roles, with experience in sales, ebusiness, finance and fixed operations.
An opportunity to take control of a company that had a brush with extinction from a company that has had recent unmatched sales success is a gutsy move Tim, but no doubt a huge new challenge, that if successful, will put you in very high regard in the entire industry - good luck!
