General Motors said that Global Chief Marketing Officer
Joel Ewanick has elected to resign effective immediately. Word is that it may have been related to his negotiation of a marketing deal with the Manchester United soccer team. GM announced that Chevrolet will be Manchester United's shirt sponsor beginning with the 2014/2015 season replacing Aon. The seven year deal makes Chevrolet, the current Official Car Partner of the Club, only the fifth shirt sponsor in the Club’s 134-year history.
Ewanick, 52, joined GM in May 2010 in charge of marketing for the company’s North America unit. He was named global chief marketing officer in December 2010. Prior to joining GM, Ewanick was vice president of marketing and chief marketing officer for Nissan North America. Before joining Nissan, he served as vice president of marketing for Hyundai Motor America. Alan Batey, vice president, U.S. Sales and Service, will assume the role of global chief marketing officer on an interim basis.
