“Dad’s Sixth Sense”, a 30-second spot, will open Hyundai's Super Bowl advertising during the first quarter dramatizing the near-misses and saves of everyday parenting by giving a demonstration of the all-new Genesis and its Automatic Emergency Braking capabilities, one of the Genesis’ safety services, the Sensory Surround Safety System.
“Nice” a 30-second spot running in the fourth quarter features the Elantra by following a young comedic talent in an escalating game of compliments between two identical Elantras showcasing the performance, style and technology of the compact sedan. Creative was developed by Hyundai’s agency of record, INNOCEAN USA.
