The seventh annual Desert Classic Concours d’Elegance celebrated 100 years of Maserati history, in conjunction with the Legends of Riverside and Riverside International Automotive Museum at the Desert Princess Country Club in the Coachella Valley.
As we recently saw at the Los Angeles Auto Show and during the Super Bowl, Maserati is making a marketing push. The introduction of the more affordable Maserati Ghibli has already attracted increased interest in the brand.
