The
J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study, in its 20th year, measures how gratifying 77 ownership and driving attributes are in a new vehicle. The average APEAL Index score in the non-premium segment (790) has improved by 5 points from 2014, while the average score in the premium segment (841) has improved by only 1 point. Porsche ranks highest in APEAL for an 11th consecutive year, with a score of 874 index points, followed by Jaguar (855), BMW (854), Mercedes-Benz (853) and Audi (852). MINI is the highest-ranking non-premium brand in the study with a score of 825.
The following brands receive multiple model-level APEAL awards:
Chevrolet (three): Colorado, Corvette and Sonic
Ford (three): C-Max, Expedition and F-150
Porsche (three): Cayenne, Cayman and Macan
Audi (two): A3 and Q3
BMW (two): 4 Series and 6 Series
Dodge (two): Challenger and Charger
Mazda (two): CX-5 and MAZDA6
MINI (two): Cooper and Countryman
Other models receiving awards are Fiat 500; GMC Sierra HD; Infiniti QX80; Kia Sedona; Mercedes-Benz S-Class; Nissan Murano; and Volkswagen Golf.
