The 2022 Los Angeles Auto Show has been a manufacturers auto show in the 30 plus years that I've been covering it. It's typically preceded by two media days packed with as many as twenty press conferences with numerous global vehicle debuts, not this year. Subaru with their usual outstanding forest display provided the only global vehicle debut, the all-new 2024 Subaru Impreza. The other scheduled media conferences staged by recognized manufacturers were Hyundai, Kia, Fiat and Genesis for North American market unveilings. If you want a theme park - you've got it.
Where are they? Manufacturers noticeably absent from this year's LA Auto Show are luxury brands BMW, Mercedes-Benz, Audi, Volvo, Infiniti, Jaguar, Land Rover, Lincoln, Acura, Bentley, Rolls Royce and others like MINI and Mazda. Honda's display is put on by their Southern California dealers.
Why lack of participation? Internet virtual debuts, the EV theme, Covid, crime fear, return on investment for expensive displays, shortage of product specialists, supply chain & chip issues?
Subaru with their usual outstanding forest display provided the only global vehicle debut, the all-new 2024 Subaru Impreza.
Other than Detroit, New York, Chicago and Los Angeles which are traditionally manufacturer shows, most auto shows around the U.S. and Canada are staged by local market dealers. L.A.-based dealer group Galpin, which has always had a presence at the L.A. Show with their Hall of Customs, stepped up this year displaying Lincoln, Mazda and Volvo vehicles. To fill the huge vehicle absence, Toyota has an interactive Sports Festival, while Ford, Ram, Jeep offer indoor electric vehicle rides and there's virtual reality driving simulators. EV-only brands like Polestar and Vinfast have displays along with EV charging companies like EVgo and Blink.
Vehicles to check out include the Ford Lightning pickup truck (above), Chevrolet Corvette, the new Toyota Prius, Subaru Impreza, Hyundai and Genesis concept vehicles.
