2014 Toyota Prius Plug-In Hybrid Price Cut Starting Next Month

Toyota has cut the price on the 2014 Prius Plug-in Hybrid by $2,010 to $29,990 (excluding DPH) and on the 2014 Prius Plug-in Advanced model by $4,620 to $34,905 (excluding DPH). The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker. Pricing takes effect when these models arrive in showrooms in November in 15 states.

In September, Prius Plug-In Hybrid sales were 1,152, a 24.2 percent drop from a year ago and year-to-date sales are 7,974, up 3.6 percent from 2012. That compares to year-to-date sales for the Prius sedan of 117,251, an 0.4 percent rise over last year, for the Prius C of 33,133, a 27.4 percent increase and for the Prius V of 28,398, down 11.5 percent compared to the first 9 months of 2012.

In comparison, the Chevrolet Volt extended electric vehicle with an MSRP of $34,185 (excluding delivery charges) had sales of 1,766 in September, down 38.1 percent from September 2012 and year-to-day Volt sales are 16,348, a 2.5 percent increase over the first nine months of last year.