2014 Toyota Highlander Muppet Super Bowl Commercial

The all-new 2014 Toyota Highlander 60-second spot, “Joyride,” with former NFL player Terry Crews, star of the FOX series “Brooklyn Nine-Nine,” was developed in partnership with Saatchi & Saatchi LA, Conill and 360i, and will air during the second quarter of the game. The Muppets teach Crews’ character a thing or two about “unborifying” his lifestyle as they “borrow” his sweet ride, the Toyota Highlander.
 

2013 LA Auto Show Video: Toyota's Bob Carter

Bob Carter, Sr. VP Automotive Operations at Toyota Motor Sales USA discusses new 2014 Toyota Highlander going on sale in January after being introduced at the New York Auto Show in March.

BOB CARTER INTERVIEW.

2014 Toyota Highlander Arrives In Early 2014

The all-new 2014 Toyota Highlander is 2.7 inches longer than the previous model at 191.1 inches and 0.6 inches wider on the same 109.8 inch wheelbase. The 8-passenger Highlander has an overall interior width increase of 4.3 inches in the third-row and a standard recline function creates added room for up to three passengers. Rear cargo space behind the third-row has increased by up to 34 percent for added storage. The 2014 Toyota Highlander offers a 2.7-liter four cylinder and 3.5-liter V6 with new 6-speed Automatic Transmission will be mated to the V6. The 3rd-generation Highlander will continue to offer a Hybrid Synergy Drive system paired to the 3.5-liter V6 gasoline engine with a high-torque electric drive motor-generator.

The new Highlander has standard Display Audio with an Integrated Backup Camera, or an optional 8-inch touch screen Navigation with the Entune™ multimedia system. Highlander also has a Blind-Spot Monitor with Rear Cross Traffic Alert, Lane Departure Alert System, Auto High Beam headlamps, and a Pre-collision System with Dynamic Cruise Control. New available features include rear parking sonar, Blind Spot Monitor, Lane Departure Alert, Rear Cross Traffic Alert, and a Pre-collision System.

Bill Fay, Toyota Division Group Vice President and General Manager at Toyota Motor Sales, U.S.A. said "We listened and made improvements where it counts for consumers.  Our goal was to create a mid-size SUV with "No Sacrifice”. Current owners told us that Highlander is “just the right size” for maneuverability, but that it could use some extra space.  So, we increased passenger seating capacity AND cargo capacity through structural changes and a close attention to interior packaging.  We were able to achieve this without greatly expanding the external size of the vehicle."

The all-new, Indiana-made Highlander will reach dealer showrooms in early 2014.

All-new 2014 Toyota Highlander Debuts Next Week

The all-new 2014 Toyota Highlander mid-size SUV will makes its world debut at the New York Auto Show next week. The Highlander was launched in the 2001 model year with the larger second generation version arriving in 2007 which coincidentally saw a sales decline, either because of its bigger size or more likely due to the "end of the  world" recession that hit. The latest RAV4 lost its exposed rear spare tire so let's see if the third generation Highlander sheds a little size for those who loved the smaller first generation version. My brother loves his first generation model Highlander hybrid. It's a vehicle that has been high on my list so I'm hoping the all-new is all-right.