Kia's 60-second third quarter Super Bowl spot, "The Truth" for the all-new K900 rear-drive luxury sedan revives Laurence Fishburne's role of Morpheus from The Matrix movie trilogy with the exploration of perception versus reality, specifically the Kia brand, by showing a side of luxury never seen before. Morpheus accompanies a couple on a ride filled with imagery as he sings “Nessun dorma,” an aria from Giacomo Puccini's opera Turandot.
