Kia Will Air 2016 Optima Ad During Super Bowl 50

Kia will air “Walken Closet”, a 60-second Super Bowl commercial for the all-new 2016 Optima midsize sedan. A teaser for the commercial doesn't show the vehicle but has actor Christopher Walken sitting in a walk-in closest handing a beige-suited Richard his beige socks in a closet full of beige everything.

All-New 2016 Kia Optima Starts At $21,840

The all-new 2016 Kia Optima, offered in LX, LX 1.6T, EX, SX and SXL, starts at $21,840 (excluding destination and handling, taxes, title, license fees, options and retailer charges) for the LX with a 2.4-liter engine. The LX Convenience Package ($1,850) includes Blind Spot Detection with Lane Change Assist, Rear Cross Traffic Alert and Rear Parking Assist System. The LX 1.6T, starting at $23,990, is offered with a new 1.6-liter turbocharged four-cylinder mated to a seven-speed Dual Clutch Transmission. The LX Turbo Technology Package ($2,600) includes navigation, Sirius® XM Traffic and rear LED taillights, USB chargers for both front and rear seat passengers. The Optima EX, starting at $24,890, is offered with the 2.4-liter engine. The EX Premium Audio Package ($1,200) includes a Harman/Kardon QuantumLogic™ Premium Surround Sound Audio System, which includes 10 speakers, Clari-Fi™ technology and an upgraded 630-watt digital amplifier. The Optima SX priced at $29,690 and Optima SXL priced at $35,790 both come standard with a 2.0-liter turbocharged GDI 4-cylinder engine.

2016 Kia Optima Coming With 3 Engine Choices In The 4th Quarter

The all-new 2016 Kia Optima wheelbase has been extended 0.4 inches to 110.4 inches and widened by an inch to 73.2 inches with a new 178 horsepower 1.6-liter turbocharged four-cylinder that’s mated to a seven-speed Dual Clutch Transmission. Carrying over are the 185 horsepower 2.4-liter GDI four-cylinder, available on the LX and EX models, and the 247 horsepower 2.0-liter GDI turbo engine, available on the SXL and SX Turbo models, mated to a six-speed automatic transmission with Sportmatic® shifting while the SX and SXL trims add paddle shifters. The all-new 2016 Kia Optima will come in LX, LX Turbo, EX, SX Turbo and SXL trim levels when sales begin in the fourth quarter of 2015. As with its predecessor, the all-new Optima will be built at Kia’s plant* in West Point, Georgia.  Pricing will be announced closer to the vehicle’s launch date.