2017 Acura NSX In Super Bowl 50 Commercial

Acura Super Bowl 50 commercial, "What He Said", to appear during the first quarter of the big game, will showcase the Precision Crafted Performance brand direction that is core to the Acura brand with the next generation 2017 Acura NSX supercar. The 30-second spot features Van Halen's Runnin' with the Devil tune. Acura will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator that will enable potential customers and fans to design and build their dream NSX.

2017 Acura NSX Starts At $157,800 On Feb. 25, 2016

The 2017 Acura NSX will have an MSRP of $157,800 (including $1,800 destination charge) in the U.S. and will top out at $207,500 when equipped with all available factory features and options. Customers will be able to design their NSX by selecting one of eight exterior colors, four interior color schemes available in three different seating surface options and features including three wheel designs with painted or polished finish, carbon-ceramic brake options, a carbon fiber interior sport package, carbon fiber roof, and more. Customer order taking for the new NSX will begin on Feb. 25, 2016 at authorized NSX retailers, together with the launch of a vehicle configurator on Acura.com which will be the first engagement point for customers interested in ordering an NSX. Once customers have customized their NSX online, they can schedule an appointment with an authorized retailer to finalize the order.

2017 Acura NSX Arrives After 4 Years Of Development

The new 2017 Acura NSX, made of aluminum and composite exterior body panels with an optional carbon fiber roof panel, has a new hybrid power bespoke, 573 horsepower mid-mounted twin-turbocharged, 75-degree 3.5-liter DOHC V6 engine with dry sump lubrication, mated to an all-new 9-speed dual clutch transmission and Direct-Drive Motor. The front Twin Motor Unit driving the front wheels is part of the Sport Hybrid Super Handling All-Wheel-Drive (SH-AWD) system. When accelerating, the system provides instantaneous torque via its three electric motors, the rear direct drive motor and front Twin Motor Unit. Top speed is 191 miles per hour. Construction of the NSX will take place at the new Performance Manufacturing Center (PMC) in Marysville, Ohio.