Hyundai Super Bowl Ads Feature 2017 Elantra and 2016 Genesis

Hyundai, in its first year as an official NFL sponsor, will have four Super Bowl 50 commercials including “First Date,” a 60-second ad in the pre-kick time slot, “The Chase” and “Ryanville” - two 30-second ads during the game and, “Better” - a 60-second ad during the pre-game show. They feature actors Kevin Hart and Ryan Reynolds highlighting the safety, technology and convenience features of the all-new 2017 Elantra (above) and 2016 Genesis sedan.

2017 Hyundai Elantra Starts At $17,985 This Month

The all-new sixth-generation 2017 Hyundai Elantra, powered by an all-new 147 horsepower 2.0L Nu MPI Atkinson cycle 4-cylinder engine, starts at $17,985 (including $835 freight charges), $100 less than the outgoing model, for the SE trim with 6-speed manual transmission, $18,985 for the SE with 6-speed automatic transmission with SHIFTRONIC® and $23,185 for the Limited with 6-speed automatic transmission with SHIFTRONIC® arriving in dealerships this month. The new powertrain helps the Elantra SE achieve an EPA fuel economy rating of 33 mpg combined. The Eco trim features an all-new 1.4-liter Kappa turbocharged GDI four-cylinder engine with an EcoShift seven-speed dual-clutch transmission and will be available later this year.

2015 Los Angeles Auto Show Video: Hyundai

Michael Evanoff, Manager, Product Planning, Hyundai Motor America discusses 2017 Hyundai Elantra and more at the 2015 Los Angeles Auto Show.

2017 Hyundai Elantra Coming In January

The 2017 Hyundai Elantra, just under an inch longer and an inch wider than its predecessor, off ers the 147 horsepower 2.0-liter Nu MPI Atkinson four-cylinder engine on the base SE and Limited trim and is paired with either a standard six-speed manual transmission (available only on the SE trim) or Elantra's next generation six-speed automatic transmission for an anticipated 29 city / 38 highway / 33 combined mpg (internal estimate for 6-A/T). The second powertrain is an all-new 128 horsepower 1.4-liter Kappa turbocharged GDI four-cylinder engine mated to an EcoShift seven-speed dual-clutch transmission equipped on the Elantra Eco trim, available in Spring 2016 and projected to achieve an estimated 35 mpg combined rating based on internal testing. Available options include Automatic Emergency Braking with Pedestrian Detection, Lane Keep Assist, Blind Spot Detection with Rear Cross-Traffic Alert and Lane Change Assist, and a rearview camera.The 2017 Elantra will arrive at Hyundai dealers in January.