2013 LA Auto Show Video: BMW's Ludwig Willisch

BMW North America President and CEO Ludwig Willisch discusses LA Auto Show vehicle debuts.

LUDWIG WILLISCH INTERVIEW.

BMW i8 Shown In Frankfurt 2 Years After L.A. Auto Show Concept

 The BMW i8 is a 2+2-seater sports car powered by a 231 horsepower 1.5-litre combustion engine that drives the rear wheels  and a 131 horsepower electric drive sends its power to the front wheels giving the i8 an all-electric range of up to 22 miles and a top speed of 75 mph. We saw the BMW i8 2 years ago at the 2011 Los Angeles Auto Show so it's been a long wait for the production model. The 2014 BMW i8 will be priced from $135,700 plus destination and handling fee. This is before any federal or state incentives for which the i8 may qualify.

BMW i8 & BMW 6 Series Convertible In Mission Impossible 4 Movie

Mission Impossible: Ghost Protocol

BMW Vision EfficientDynamics, the concept car for the forthcoming BMW i8 and the BMW 6 Series Convertible will be featured in Mission: Impossible – Ghost Protocol which opens worldwide on Dec. 21, 2011. The movie plot: The IMF is shut down when it's implicated in the bombing of the Kremlin, causing Ethan Hunt and his new team to go rogue to clear their organization's name.

BMW has a national branded advertising campaign dubbed "Mission to Drive" kicking-off  today via broadcast, print, online and in-dealer activations which includes a limited time "self-destructing" sales offer running now through January 2, that will also offer more than 200 special screenings of the film for BMW customers and a contest that will award an all-expense paid trip to the Mission: Impossible – Ghost Protocol U.S. premiere.