More Changes At GM, Chris Perry To Chevy Marketing From Hyundai

Chris Perry

General Motors grabs another marketing exec from Hyundai, though technically Joel Ewanick had a brief two month stop at Nissan en route to Detroit. Chris Perry has been named vice president, Chevrolet marketing, effective immediately, joining the brand from Hyundai Motor America where he was vice president, marketing. He rejoins Ewanick and will report to his old boss who is General Motors U.S. Vice President of Marketing.

Perry joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions, before being named vice president, marketing communications in April, 2010. Prior to joining Hyundai, Perry spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions. Perry replaces Jim Campbell, who is named vice president, Performance Vehicles and Motorsports.

Jim Campbell

In his new assignment, Campbell will be responsible for integrating the engineering and marketing of performance versions of current production models, as well as all motorsports activities.

Before serving as vice president, Chevrolet marketing, Campbell led GM's Fleet and Commercial Operations.  Prior to Fleet and Commercial, he held various positions in field sales, retail incentives, marketing and customer relationship management. He has broad experience with performance vehicles like Corvette and Camaro and has worked extensively across a variety of race series, including NASCAR, American Lemans Series and Grand Am Road Racing.

Campbell will report to Mark Reuss, president, GM North America, and Tom Stephens, vice chairman, Global Product Operations. Perry will report to Ewanick and Hyundai will again search their bench and elsewhere in their second search for marketing chief this year.