Consumer Reports survey ranks the seven key factors by how important they are to consumers when buying a new car. The percentage is based on the number of respondents who said the factor was among their top three priorities: Quality (90%), Safety (88%), Performance (83%), Value (82%), Fuel economy (81%), Design/Style (70%), and Technology/Innovation (68%).
The Consumer Reports National Research Center conducted a random, nationwide telephone survey of 1,578 adults from Dec. 6-15, 2013, and collected survey data from 1,764 adults in households that had at least one car.
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