“Dad’s Sixth Sense”, a 30-second spot, will open Hyundai's Super Bowl advertising during the first quarter dramatizing the near-misses and saves of everyday parenting by giving a demonstration of the all-new Genesis and its Automatic Emergency Braking capabilities, one of the Genesis’ safety services, the Sensory Surround Safety System.
“Nice” a 30-second spot running in the fourth quarter features the Elantra by following a young comedic talent in an escalating game of compliments between two identical Elantras showcasing the performance, style and technology of the compact sedan. Creative was developed by Hyundai’s agency of record, INNOCEAN USA.
This is Hyundai's sixth consecutive year as a Super Bowl advertiser and this year has five game-day ads, including four all-new spots. Two of the new ads are slotted for the pre-game show and two are scheduled to air in-game with the all-new Santa Fe featured in three of the five Super Bowl advertisements. Sonata Turbo and 429-horsepower, 8-speed Genesis R-Spec are featured in the other two spots. The seven passenger, three row Santa Fe with a 290 horsepower 3.3-liter GDI V6 engine debuted at the Los Angeles Auto Show two months ago and will hit showrooms soon..
Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marks Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show.
Hyundai’s Super Bowl blitz will be highlighted by two in-game ads. The first, titled “Paint,” slotted for the first quarter of the game will feature the all-new 200 horsepower 2011 Sonata sedan which will hit dealerships this month.
The second in-game ad, titled “10 years/Favre,” scheduled for the second quarter, will feature Brett Favre, quarterback of this season’s NFC North champion Minnesota Vikings. Favre, who holds the NFL “iron man” record for most consecutive games started, will be included in a spot featuring Hyundai’s 10-year, 100,000-mile warranty. In the 30-second ad, Favre accepts the Most Valuable Player award after the 2020 football season.
Hyundai, the title sponsor of the “Hyundai Kickoff Show,” which begins at 6:00 p.m. ET, will air three different 30-second ads during the Kickoff Show, including one in the time slot immediately preceding the game. In addition to highlighting the all-new Sonata, pre- and post-game spots will showcase the all-new Tucson and revamped Hyundai Assurance consumer protection program.
