Lincoln, Ford's luxury brand, has a new advertising campaign that launched on December 3rd: “Introducing the Lincoln Motor Company.” Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. The first campaign begins with “Does the World Need Another Luxury Car?”, followed by “Hello. Again” that just debuted on Dec. 10. The all-new entry level Lincoln MKZ will be featured heavily. Megan Gillam, the market manager for the MKZ discusses the new vehicle at a special event at the Beverly Hills Hotel in Beverly Hills, California. Certainly good timing with the name Lincoln being so widely talked about with all the praise around the feature film on President Lincoln. And if you have a penny in your pocket...
