Lincoln Has High Hopes For Super Bowl TV Spot

 
The Lincoln Motor Company, as it's now called, will, for the first time in the brand’s history, advertise in the Super Bowl. Lincoln asked comedian Jimmy Fallon to lead the first-ever Super Bowl commercial written entirely by social media, with thousands of consumers through Twitter giving their best 140 character thoughts for a script. Fallon chose the best five contributions to create the ad that will run during the third quarter of the broadcast. All-time NFL rushing leader and three-time Super Bowl champion Emmitt Smith has signed on as a brand ambassador to help Lincoln continue to put MKZ in the spotlight at the game in New Orleans.

South American alpacas (above) were brought to Southern California for the Lincoln ad shoot so I guess a lot will be riding on them, Jimmy Fallon and Emmitt Smith, not to mention Ford executives, for the launch of The Lincoln Motor Company brand and the  MKZ sedan. To view the entire 90 second video describing the making of the commercial, go to http://steerthescript.com/

LA Auto Show Video: Megan Gillam On Lincoln MKZ

Lincoln, Ford's luxury brand, has a new advertising campaign that launched on December 3rd: “Introducing the Lincoln Motor Company.” Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement purchasing the company from its founder Henry Leland. The first campaign begins with “Does the World Need Another Luxury Car?”, followed by “Hello. Again” that just debuted on Dec. 10. The all-new entry level Lincoln MKZ will be featured heavily. Megan Gillam, the market manager for the MKZ discusses the new vehicle at a special event at the Beverly Hills Hotel in Beverly Hills, California. Certainly good timing with the name Lincoln being so widely talked about with all the praise around the feature film on President Lincoln. And if you have a penny in your pocket...