Nissan's Carlos Tavares On The Importance of Quality

Quality is a top priority at all automakers and every executive has a different way of expressing the quality culture at their respective companies. Carlos Tavares, Executive Vice President of Nissan Motor Corp. and board member stresses the importance of the customer in the quality equation. Many OEMs are embracing comprehensive online technology to get detailed feedback from their customers so engineers can understand and immediately respond to issues as they emerge.