2017 Acura NSX In Super Bowl 50 Commercial

Acura Super Bowl 50 commercial, "What He Said", to appear during the first quarter of the big game, will showcase the Precision Crafted Performance brand direction that is core to the Acura brand with the next generation 2017 Acura NSX supercar. The 30-second spot features Van Halen's Runnin' with the Devil tune. Acura will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator that will enable potential customers and fans to design and build their dream NSX.

Kia Will Air 2016 Optima Ad During Super Bowl 50

Kia will air “Walken Closet”, a 60-second Super Bowl commercial for the all-new 2016 Optima midsize sedan. A teaser for the commercial doesn't show the vehicle but has actor Christopher Walken sitting in a walk-in closest handing a beige-suited Richard his beige socks in a closet full of beige everything.

Hyundai Super Bowl Ads Feature 2017 Elantra and 2016 Genesis

Hyundai, in its first year as an official NFL sponsor, will have four Super Bowl 50 commercials including “First Date,” a 60-second ad in the pre-kick time slot, “The Chase” and “Ryanville” - two 30-second ads during the game and, “Better” - a 60-second ad during the pre-game show. They feature actors Kevin Hart and Ryan Reynolds highlighting the safety, technology and convenience features of the all-new 2017 Elantra (above) and 2016 Genesis sedan.

Buick’s First-Ever Super Bowl Ad Features Cascada Convertible

Buick’s first-ever Super Bowl ad, a 30-second spot part of the “Experience the New Buick” campaign, features Buick’s all-new Cascada luxury convertible which goes on sale this summer and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski.