Sunday, April 24, 2011
New York Auto Show: Scion FR-S Concept - Star Of The Show
Scion unveiled the rear-wheel drive FR-S Concept sports coupe at the 2011 New York International Auto Show. The FR-S Concept, which stands for Front-engine, Rear-wheel drive, Sport; is Scion's definition of a rear-wheel-drive sports car using Subaru's 2.0-liter flat-four boxer engine that can mate with either a six-speed manual or a six-speed automatic transmission incorporating Toyota's D4-S injection system, which utilizes both direct and port injection, resulting in increased horsepower and torque throughout the entire powerband, without sacrificing MPG.
The FR-S is 168.2 inches long on a 101.2 inch wheelbase and 71.5 inches wide. Toyota says it's most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning "8-6" in Japanese but some will say Ferrari, especially with the rich coats of Code Red, the appropriately named color that consists of a custom blend of candy and a developmental additive from BASF called Mearlite SSQ.
It's a sharp departure from the typical Scion vehicle and a welcomed change. Scion FR-S gets my vote as the Star of the Show from New York this year.
New York Auto Show: 2012 Nissan Versa
The 2012 Nissan Versa Sedan goes on sale this summer with a starting Manufacturer's Suggested Retail Price of $10,990 with a second-generation 1.6-liter 4-cylinder engine that includes a range of technologies such as a dual injector system and twin Continuously Variable Timing Control (CVTC) system. Fuel economy is estimated at 30 mpg City, 37 mpg Highway and 33 mpg combined mpg. (CVT transmission), an improvement of five mpg versus the 2011 Versa Sedan. The 2012 Nissan Versa Sedan will be available in S, SV and SL models.
The Nissan LEAF NISMO RC (for Racing Competition) utilizes a production Nisan LEAF powertrain wrapped in a 2-door carbon fiber body with removable front and rear sections and a large adjustable rear wing. Like the production Nissan LEAF, the NISMO RC is powered by a lithium-ion battery composed of 48 compact modules and a high-response 80kW AC synchronous motor that generates 107 horsepower and 207 lb-ft of torque.
The Nissan LEAF NISMO RC (for Racing Competition) utilizes a production Nisan LEAF powertrain wrapped in a 2-door carbon fiber body with removable front and rear sections and a large adjustable rear wing. Like the production Nissan LEAF, the NISMO RC is powered by a lithium-ion battery composed of 48 compact modules and a high-response 80kW AC synchronous motor that generates 107 horsepower and 207 lb-ft of torque.
New York Auto Show: 2012 Kia Rio & Soul
Kia Motors America unveiled the all-new 2012 Rio sub-compact sedan at the New York International Auto Show to join its hatchback sibling unveiled at the Geneva Motor Show last month. The all-new ISG technology helps produce fuel economy of 40 miles per gallon.
The 2012 Rio's all-new platform is longer, wider and lower than the previous generation with an overall length of 171.9 (Rio sedan) or 159.3 (Rio5) with a platform measuring 67.7 inches wide and 57.3 inches high. Rio is available in LX, EX and SX trim levels with a 138 horsepower 1.6-liter GDI four-cylinder engine with the option of either a six-speed manual transmission or six-speed automatic providing 30 city / 40 highway mpg. Rio now offers ISG technology where the engine turns off when the vehicle is not in motion such as at a stop light or in traffic. The engine restarts automatically when the driver releases the brake pedal, resulting in lower levels of fuel consumption.
The 2012 Soul gets a new 1.6-liter gasoline direct injection (GDI) engine mated to a six-speed manual transmission to produce 135 horsepower (an 11 percent increase in horsepower from the previous engine) and 121 pound-feet of torque. A new 160 horsepower 2.0-liter four-cylinder engine (a 13 percent increase in horsepower from the previous engine) is available with either the six-speed manual or a six-speed automatic transmission and is standard on Soul+, Soul! and Soul sport models. Fuel economy for the 1.6-liter comes in at 28 city / 34 highway, three miles per gallon more than the previous engine while the 2.0-liter offers 27/33 mpg for both the automatic and manual transmissions.
The 2012 Rio's all-new platform is longer, wider and lower than the previous generation with an overall length of 171.9 (Rio sedan) or 159.3 (Rio5) with a platform measuring 67.7 inches wide and 57.3 inches high. Rio is available in LX, EX and SX trim levels with a 138 horsepower 1.6-liter GDI four-cylinder engine with the option of either a six-speed manual transmission or six-speed automatic providing 30 city / 40 highway mpg. Rio now offers ISG technology where the engine turns off when the vehicle is not in motion such as at a stop light or in traffic. The engine restarts automatically when the driver releases the brake pedal, resulting in lower levels of fuel consumption.
The 2012 Soul gets a new 1.6-liter gasoline direct injection (GDI) engine mated to a six-speed manual transmission to produce 135 horsepower (an 11 percent increase in horsepower from the previous engine) and 121 pound-feet of torque. A new 160 horsepower 2.0-liter four-cylinder engine (a 13 percent increase in horsepower from the previous engine) is available with either the six-speed manual or a six-speed automatic transmission and is standard on Soul+, Soul! and Soul sport models. Fuel economy for the 1.6-liter comes in at 28 city / 34 highway, three miles per gallon more than the previous engine while the 2.0-liter offers 27/33 mpg for both the automatic and manual transmissions.
New York Auto Show: 2012 Honda Civic
The all-new 2012 Honda Civic, shown as a concept in Detroit in January and for real in New York has a manufacturer's suggested retail pricing ranging from $15,605 for the value-oriented Civic DX Coupe (plus $750.00 destination charge) to $26,750 for the Civic Hybrid with leather-trimmed seating surfaces, the Honda Satellite-Linked Navigation System™ and XM Radio®.
The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models, a new "HF" high fuel-economy version with an EPA-estimated 41 mpg on the highway, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant. The Honda Civic and hybrid went on sale April 20th, the day they were unveiled in New York, the Civic Si will hit showrooms a month later with the HF and Natural Gas models to be available this Fall.
New York Auto Show: 2012 Hyundai Accent
Hyundai Motor America introduced the all-new fourth generation 2012 Accent subcompact sedan and Accent five-door to hit dealerships this summer. It has the all-new 138 horsepower 1.6-liter GDI “Gamma” engine producing 123 lb-ft of torque, paired with proprietary six-speed automatic or manual transmissions with fuel economy of 30 mpg city/40 mpg highway.
New York Auto Show: 2012 Jeep Grand Cherokee SRT8
The all-new 2012 Jeep Grand Cherokee SRT8 arrives this summer as one of four vehicles from Chrysler's Street and Racing Technology (SRT) team. The others are the Challenger, Charger and 300 sedans with owners of any SRT vehicle receiving one day of professional driving instruction from the Richard Petty Racing School.
The 2012 Jeep Grand Cherokee SRT8 has an all-new 6.4-liter HEMI® V-8 with Fuel Saver Technology that delivers an estimated 465 horsepower and 465 lb.-ft. of torque, an improvement of 45 horsepower and 45 lb.-ft. torque over the 6.1-liter HEMI V-8 it replaces.
Standard Fuel Saver Technology and a new-for-2012 active valve exhaust system allows four-cylinder operation to engage over a wider rpm range, to deliver both improved fuel efficiency (an estimated 13-percent increase on the highway) and an extended range of approximately 450 miles on one tank of gas. The Jeep Grand Cherokee SRT8 goes on sale in the 3rd quarter of this year.
The 2012 Jeep Grand Cherokee SRT8 has an all-new 6.4-liter HEMI® V-8 with Fuel Saver Technology that delivers an estimated 465 horsepower and 465 lb.-ft. of torque, an improvement of 45 horsepower and 45 lb.-ft. torque over the 6.1-liter HEMI V-8 it replaces.
Standard Fuel Saver Technology and a new-for-2012 active valve exhaust system allows four-cylinder operation to engage over a wider rpm range, to deliver both improved fuel efficiency (an estimated 13-percent increase on the highway) and an extended range of approximately 450 miles on one tank of gas. The Jeep Grand Cherokee SRT8 goes on sale in the 3rd quarter of this year.
New York Auto Show: 2013 Malibu ECO
Chevrolet introduced the all-new 2013 Malibu ECO, based on the all-new, 2013 Malibu sedan, which will be sold in nearly 100 countries on six continents. Sales of the new Malibu begin with the ECO model in the United States in early 2012. The Malibu LS, LT and LTZ trim level offerings join the ECO in summer 2012. Pricing will be announced later.
Malibu ECO's eAssist system is mated to a 180 horsepower 2.4 liter Ecotec direct-injection four-cylinder engine and next-generation six-speed automatic transmission. It features eAssist™ "light electrification" technology which is engineered to deliver an estimated 26 mpg in city driving and 38 mpg on the highway without compromising performance.
An ECO gauge in the cluster continuously responds to driving behavior, encouraging fuel-efficient driving, while an Auto Stop Indicator on the tachometer informs the driver when the engine is in start-stop mode. Malibu will include Chevrolet's new MyLink infotainment package at launch. It builds on the safety and security of OnStar and seamlessly integrates online services like Pandora® Internet radio and Stitcher SmartRadio®. MyLink integrates wireless connectivity through Bluetooth to enable hands-free use of selected smart phone apps while the device remains safely stowed. It features a high-resolution, full-color touch screen display designed to manage the number of steps required to complete a task.
New York Auto Show: 2012 Subaru Impreza Four-door and Five-door
Subaru of America introduced the all-new fourth-generation 2012 Impreza four-door and five-door compact Symmetrical All-Wheel Drive models which will arrive in Subaru dealerships this Fall. The 2012 ImprezaPowered by an all-new 148 horsepower 2.0-liter Boxer enginewith a choice of a five-speed manual transmission or the second-generation Lineartronic® CVT (continuously variable transmission) with projected EPA ratings of 27 mpg city and 36 mpg highway.
Impreza is offered in base, Premium, Sport Premium, Limited and Sport Limited models. The wheelbase grows to 104.1 inches compared to 103.2 in the outgoing model while length and width remain the same as before for both sedan and five-door models. Rear seat passengers gain nearly two inches of legroom. Sedan trunk room and five-door cargo room are both increased, and the five-door now provides a completely flat load floor with the standard 60/40 split rear seatbacks folded.
New York Auto Show: 2013 Ford Taurus
The new 2013 Ford Taurus is the first car in Ford’s North American lineup to offer the advanced 237 horsepower 2.0-liter EcoBoost™ engine, combining a turbocharger with gasoline direct injection for expected highway fuel economy of at least 31 mpg. The EcoBoost engine will deliver 250 lb.-ft. of torque. The standard Taurus engine is a 290 horsepower 3.5-liter V6 with the addition of twin independent variable camshaft timing (Ti-VCT), enabling increased fuel economy while delivering 27 more horsepower, a reduction in part-throttle emissions and increased responsiveness. Both engines are mated to six-speed automatic transmissions.
The Taurus technologies include SYNC® with MyFord Touch™, which replaces many traditional buttons, knobs and gauges with clear, colorful LCD screens and steering wheel-mounted five-way toggles. These screens can be personalized to display information relevant to each driver by using voice command, keeping the driver’s eyes on the road and hands on the wheel. We can expect to see the Ford Taurus early next year with its new front & rear.
The Taurus SHO with its distinct grill will have a 365 horsepower 3.5-liter EcoBoost V6, delivering 350 lb.-ft. of torque, mated to a six-speed high-capacity 6F55 SelectShift Automatic™ transmission.
The Taurus technologies include SYNC® with MyFord Touch™, which replaces many traditional buttons, knobs and gauges with clear, colorful LCD screens and steering wheel-mounted five-way toggles. These screens can be personalized to display information relevant to each driver by using voice command, keeping the driver’s eyes on the road and hands on the wheel. We can expect to see the Ford Taurus early next year with its new front & rear.
The Taurus SHO with its distinct grill will have a 365 horsepower 3.5-liter EcoBoost V6, delivering 350 lb.-ft. of torque, mated to a six-speed high-capacity 6F55 SelectShift Automatic™ transmission.
Monday, April 18, 2011
2012 Volkswagen Beetle World Debut in Shanghai, Berlin & New York
The third generation of the Volkswagen Beetle is celebrating a transcontinental world debut simultaneously in Shanghai, Berlin and New York. The 2012 Beetle is 71.2 inches wide (3.3 inches wider), 58.5 inches tall (.5 inches lower) and 168.4 inches long (6 inches longer). The new focal point is the C-pillar and a rear spoiler that is integrated into the design (standard on 2.0L TSI engines with 200 hp).
The 2012 Beetle will offer three engines: the 170 horsepower 2.5 liter gasoline five cylinder, the 140 horsepower 2.0 liter TDI® Clean Diesel and the 200 horsepower 2.0 liter TSI® turbocharged gasoline engine. Transmission choices will include a 5-speed manual or optional 6-speed automatic on 2.5L models. Volkswagen’s DSG® 6-speed dual-clutch transmission will be offered on the TDI Clean Diesel and 2.0L TSI turbocharged gasoline models, while a 6-speed manual will come standard.
The transparent, panoramic tilt/slide glass sunroof is 80 percent larger than on the previous model. The insulating glass blocks 99 percent of UV radiation and 92 percent of heat energy. All scheduled maintenance is covered for the length of the New Vehicle Warranty – three years or 36,000 miles, whichever occurs first.
Thursday, April 14, 2011
2012 Fiat 500 Cabrio With Dual-layer Power-operated Cloth Top
The new 2012 Fiat 500 Cabrio features a dual-layer power-operated cloth top that goes up and down with just the push of a button and retracts up to the rear spoiler during speeds up to 60 mph. The Fiat 500c with room for four passengers has three exterior soft-top colors, 14 exterior colors, 12 unique seat colors and material combinations plus a choice of two interior environments to allow customers to personalize “their own” Fiat 500c.
Scott Vazin Leaves Nissan For VP Post At Volkswagen Of America
Scott Vazin |
Scott Vazin left Nashville last Friday after nearly 15 years at Nissan North America to join VW as vice president of Volkswagen Public Relations reporting to Tony Cervone, Executive Vice President, Group Communications, Volkswagen Group of America. Vazin joins Volkswagen from Nissan where he most recently served as Director of Product and Consumer Communications. Vazin started his automotive career at Mitsubishi Motor Sales of America in California in 1990. Congratulations Scott! Vazin starts at VW Monday in time for the New York International Auto Show next week.
VW also announced that veteran automotive journalist Mark Gillies has joined the Volkswagen team as product and technology communications manager.
2013 Chevrolet Malibu Photo Revealed Before Monday's Kick-Off
The all-new 2013 Chevrolet Malibu, Chevrolet’s and General Motors’ best-selling car in the U.S. in 2010, will be revealed on Monday night at 8:30 p.m. EDT in high-definition video streamed live over the Internet at www.watchthenewchevymalibuinhd.com. The new Malibu will be sold in nearly 100 countries on six continents. This photo was on the GM website today.
Wednesday, April 13, 2011
Edsel B. Ford II Speaks On Racing in America at The Henry Ford Museum
Edsel B. Ford II spoke to a packed gathering of automotive media in Los Angeles yesterday and gave a chronology of Ford's racing heritage dating back to his great-grandfather, Ford Motor Company founder Henry Ford's winning debut race on Oct. 10, 1901. The prize was a cut-glass punch bowl which has been missing for more than 50 years so the search is on to get it back. It was that racing win 110 years ago that led investors to line up and contribute to the formation of Ford Motor Co. 20 months later in June, 1903. Ford also spoke about his Racing in America exhibit aiming to educate today's youth on automotive technology developed through racing.
In attendence yesterday were racing legend Parnelli Jones (right) who won six Indy races including the 1963 Indianapolis 500 and 88 year old Caroll Shelby (middle), a retired designer and racing driver most well known for his Mustangs and Mustang Cobras.
Parnelli Jones by the famous Boss 302 Mustang that he raced in the early 1970's.
Wednesday, April 6, 2011
Countdown To 2011 New York Auto Show: Lexus LF-Gh Hybrid Concept
The Lexus LF-Gh hybrid concept will make its world debut at the 2011 New York International Auto Show. The LF-Gh, which stands for Lexus Future Grand Touring Hybrid, conveys original thoughts and ideas that may migrate to future Lexus vehicles on a global scale.
Lexus is teasing us with the left rear and left front photos and we'll bring you the entire vehicle in two weeks from the New York International Auto Show.
Get Behind The Wheel Of An All-New Chrysler At The Mall
The Chrysler brand is bringing its re-engineered and re-designed 2011 vehicle lineup directly to consumers to generate awareness and has launched a new test drive campaign at local malls across the country that will offer you an opportunity to get behind the wheel and experience the 2011 200 sedan and 200 Convertible, Chrysler 300 sedan and Town & Country minivan.
The test-drive program will have product specialists to answer questions and provide information on Chrysler brand products "without any sales pressure" and those of you who test drive a Chrysler vehicle at the event may end up in a future Chrysler commercial and you will receive a $15 shopping mall gift card for completing a test-drive. Go for it!
Countdown To 2011 New York Auto Show: 2012 Mazda3 Refreshed
Mazda will debut its refreshed 2012 Mazda3 with SKYACTIV technologies at the New York International Auto Show in two weeks and goes on sales in the Fall.
SKYACTIV is a suite of technologies, including completely redesigned, highly efficient, internal combustion gasoline and diesel engines, manual and automatic transmissions, and an advanced body and chassis to improve the driving experience, including the vehicle's performance, handling, fuel economy and safety.
The MINAGI Concept (left), a compact SUV which was shown in Geneva a month ago will also be on display in New York. It's the first Mazda concept vehicle to fully adopt its new SKYACTIV suite of technologies and its new KODO ("Soul of Motion") design theme, which was initially seen in the SHINARI Concept that debuted last year. Combining Mazda's latest technology and design elements, MINAGI provides direction for the brand's next generation of vehicles, and is the inspiration for an upcoming production model.
Tuesday, April 5, 2011
Chrysler's Marketing Push For 16 New Vehicles Hitting Showrooms
Sixteen all-new vehicles, with the same model names except the Sebring to 200, were introduced by Chrysler last year and the marketing push is hard to sell them as they hit showrooms. Chrysler executives and engineers are making the rounds to remind the automotive media that the latest Chrysler, Dodge, Ram and Jeep vehicles are better than ever. Chrysler brand executives showed off the Chrysler 300, 200 sedan and convertible and Town & Country mini-van at an all-new dealership in the heart of Los Angeles yesterday.
The 2011 Chrysler 200 LX starts at $19,245 with fuel economy of 21 mpg city / 30 mpg highway from the standard 173 horsepower 2.4 liter four-cylinder engine on the LX, Touring and Limited models. A 3.6 liter Pentastar Flex Fuel V6 Engine is available on the Touring and Limited versions.
The all-new 2011 Chrysler 300 is a little less "bad ass" than its popular predecessor but still maintains that character with the ability to be customized to suit the owner's personality. The 300 starts at $27,995 (including $825 destination) and runs up to a starting price of $41,145 for the 300C AWD. The all-new 2011 Chrysler 300 and 300 Limited models feature the 292 horsepower 3.6-liter Pentastar V-6 engine with EPA-ratings of 18 mpg city / 27 mpg highway. The all-new 2011 Chrysler 300C has the 363 horsepower 5.7-liter HEMI® V-8 engine delivering up to 25 highway mpg. The engine’s Fuel Saver Technology allows for transition between high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is in demand.
The 2011 Chrysler Town & Country has the all-new 3.6-litre Pentastar V-6 engine for improved fuel economy of 36 mpg highway with a new fuel-economizer mode that helps maximize fuel efficiency. There are more than 40 safety features including a new driver-side knee blocker airbag, front seat-mounted side airbags, side curtain airbags, electronic stability control and tire pressure monitoring. It also comes with the Super Stow ‘n Go seating and storage system, with larger, more comfortable seats and a new one-touch fold down function.
The pressure is on Sergio Marchionne and his team to make Chrysler profitable and there's no better way than new vehicles to add sizzle to a comeback brand where sales are up 23 percent over the first 3 months of last year. The upscale Chrysler brand trails Ram, Dodge and Jeep in sales so the push is on to boost sales of the nameplate that carries the company name.
The 2011 Chrysler 200 LX starts at $19,245 with fuel economy of 21 mpg city / 30 mpg highway from the standard 173 horsepower 2.4 liter four-cylinder engine on the LX, Touring and Limited models. A 3.6 liter Pentastar Flex Fuel V6 Engine is available on the Touring and Limited versions.
The all-new 2011 Chrysler 300 is a little less "bad ass" than its popular predecessor but still maintains that character with the ability to be customized to suit the owner's personality. The 300 starts at $27,995 (including $825 destination) and runs up to a starting price of $41,145 for the 300C AWD. The all-new 2011 Chrysler 300 and 300 Limited models feature the 292 horsepower 3.6-liter Pentastar V-6 engine with EPA-ratings of 18 mpg city / 27 mpg highway. The all-new 2011 Chrysler 300C has the 363 horsepower 5.7-liter HEMI® V-8 engine delivering up to 25 highway mpg. The engine’s Fuel Saver Technology allows for transition between high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is in demand.
The 2011 Chrysler Town & Country has the all-new 3.6-litre Pentastar V-6 engine for improved fuel economy of 36 mpg highway with a new fuel-economizer mode that helps maximize fuel efficiency. There are more than 40 safety features including a new driver-side knee blocker airbag, front seat-mounted side airbags, side curtain airbags, electronic stability control and tire pressure monitoring. It also comes with the Super Stow ‘n Go seating and storage system, with larger, more comfortable seats and a new one-touch fold down function.
The pressure is on Sergio Marchionne and his team to make Chrysler profitable and there's no better way than new vehicles to add sizzle to a comeback brand where sales are up 23 percent over the first 3 months of last year. The upscale Chrysler brand trails Ram, Dodge and Jeep in sales so the push is on to boost sales of the nameplate that carries the company name.
Monday, April 4, 2011
2012 Audi A7 Starts At $60,125 Later This Month
The all-new 2012 Audi A7 3.0T quattro® Tiptronic® five-door coupe starts at $60,125 (including $875 destination charge, taxes, title, options, and dealer charges) with the first models reaching U.S. showrooms later this month. (photo from 2011 North American International Auto Show Detroit)
Saturday, April 2, 2011
March 2011 U.S. Auto Sales Led By Ford
Ford’s March sales of 212,777 topped all U.S. sales, an increase of 19 percent versus a year ago. Lincoln sales were 8,501, down 2.2 percent in March. Year-to-date, Ford sales totaled 496,720, up 16 percent.
General Motors retail sales for its four brands was 206,621, an increase of 9.6 percent. Cadillac sales in March were 12,164, up 5 percent from March 2010.Year-to-date GM has sold 592,545, a 24.1 percent increase of 2010.
Toyota Motor Sales, U.S.A. reported March sales results of 176,222 units, down 5.7 from the year-ago month. Year-to-date Toyota, Lexus and Scion sales. For the first quarter, TMS reported sales of 433,924 vehicles, an increase of 12.5 percent over 2010.
American Honda Motor posted March sales of 133,650, an increase of 18.9 percent based on the daily selling rate. Honda sales were 121,039, up 25 percent and Acura was 12,611, up 8 percent. Year-to-date sales of 307,978 is an increase of 18.5 percent based on the daily selling rate.
Chrysler Group reported U.S. sales of 121,730, a 31 percent increase compared with March 2010. This was the best March since 2008, and the highest sales for any month since May 2008. Year-to-date sales are 286,950, a 23 percent increase over 2010.
Nissan North America reported sales of 121,141, an increase of 26.9 percent for a record U.S. market share of 9.7 percent in March – the highest share ever achieved in any month in the company's history. In addition, the Nissan Altima sold 32,289 units in March to become the best-selling sedan in America, the first time the model has ever achieved this distinction. Nissan sales were 109,854, up 28 percent while Inifniti sales were 11,287, up 14 percent.
Hyundai Motor America record March sales of 61,873 units, up 32 percent compared with the same period last year. For the year, total Hyundai sales are 142,620, up 28 percent.
Kia Motors America announced its best ever monthly sales of 44,179, a 44.7 percent increase from March 2010. The record March total helped KMA achieve its best-ever quarterly sales of 104,774, surpassing the previous record of 97,955 units sold in the third quarter of 2010.
Volkswagen of America reported sales of 27,176 in March 2011, a 22.7 percent increase over prior year sales. Year-to-date sales are 67,039, a 15 percent rise over 2010. Separately, Audi of America reported sales of 9,818 vehicles in March, 14 percent more than 2010 while year-to-date sales are 25,383, a 19.1 percent improvement over last year.
Subaru of America announced its second best sales month ever, with 26,916 vehicles sold in March 2011, a 13.2 percent increase, helping Subaru deliver its best first quarter retail sales ever with a total of 67,457, a 17.3 percent jump over 2010.
The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 26,382 vehicles, an increase of 21.7 percent from the same month a year ago. Year-to-date, BMW Group has sold 64,958 vehicles in the first three months of 2011, 18 percent more than the 2010 first quarter.
Mazda North American Operations reported March 2011 sales of 30,905, an increase of 33.3 percent versus March of 2010. Through the first three months of the year, Mazda's sales are 64,559, up 15.4 percent over 2010.
Mitsubishi Motors North America reported March sales of 7,560, an increase of more than 39 percent compared to March 2010. It was Mitsubishi's largest month of sales in two-and-a-half years (August 2008).
Porsche Cars North America announced March sales in the U.S. of 2,588, an increase of 36 percent. So far in 2011, sales are 7,007, a 34 percent increase.
American Suzuki sales were 2,497 in March, an 11 percent increase and in 2011 so far sales are 6,702, an 18 percent rise.
General Motors retail sales for its four brands was 206,621, an increase of 9.6 percent. Cadillac sales in March were 12,164, up 5 percent from March 2010.Year-to-date GM has sold 592,545, a 24.1 percent increase of 2010.
Toyota Motor Sales, U.S.A. reported March sales results of 176,222 units, down 5.7 from the year-ago month. Year-to-date Toyota, Lexus and Scion sales. For the first quarter, TMS reported sales of 433,924 vehicles, an increase of 12.5 percent over 2010.
American Honda Motor posted March sales of 133,650, an increase of 18.9 percent based on the daily selling rate. Honda sales were 121,039, up 25 percent and Acura was 12,611, up 8 percent. Year-to-date sales of 307,978 is an increase of 18.5 percent based on the daily selling rate.
Chrysler Group reported U.S. sales of 121,730, a 31 percent increase compared with March 2010. This was the best March since 2008, and the highest sales for any month since May 2008. Year-to-date sales are 286,950, a 23 percent increase over 2010.
Nissan North America reported sales of 121,141, an increase of 26.9 percent for a record U.S. market share of 9.7 percent in March – the highest share ever achieved in any month in the company's history. In addition, the Nissan Altima sold 32,289 units in March to become the best-selling sedan in America, the first time the model has ever achieved this distinction. Nissan sales were 109,854, up 28 percent while Inifniti sales were 11,287, up 14 percent.
Hyundai Motor America record March sales of 61,873 units, up 32 percent compared with the same period last year. For the year, total Hyundai sales are 142,620, up 28 percent.
Kia Motors America announced its best ever monthly sales of 44,179, a 44.7 percent increase from March 2010. The record March total helped KMA achieve its best-ever quarterly sales of 104,774, surpassing the previous record of 97,955 units sold in the third quarter of 2010.
Volkswagen of America reported sales of 27,176 in March 2011, a 22.7 percent increase over prior year sales. Year-to-date sales are 67,039, a 15 percent rise over 2010. Separately, Audi of America reported sales of 9,818 vehicles in March, 14 percent more than 2010 while year-to-date sales are 25,383, a 19.1 percent improvement over last year.
Subaru of America announced its second best sales month ever, with 26,916 vehicles sold in March 2011, a 13.2 percent increase, helping Subaru deliver its best first quarter retail sales ever with a total of 67,457, a 17.3 percent jump over 2010.
The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 26,382 vehicles, an increase of 21.7 percent from the same month a year ago. Year-to-date, BMW Group has sold 64,958 vehicles in the first three months of 2011, 18 percent more than the 2010 first quarter.
Mazda North American Operations reported March 2011 sales of 30,905, an increase of 33.3 percent versus March of 2010. Through the first three months of the year, Mazda's sales are 64,559, up 15.4 percent over 2010.
Mitsubishi Motors North America reported March sales of 7,560, an increase of more than 39 percent compared to March 2010. It was Mitsubishi's largest month of sales in two-and-a-half years (August 2008).
Porsche Cars North America announced March sales in the U.S. of 2,588, an increase of 36 percent. So far in 2011, sales are 7,007, a 34 percent increase.
American Suzuki sales were 2,497 in March, an 11 percent increase and in 2011 so far sales are 6,702, an 18 percent rise.
Wednesday, March 30, 2011
Countdown To 2011 New York Auto Show: 2012 Subaru Impreza Debut?
The Subaru Impreza concept shown at the Los Angeles Auto Show last November could debut in its final form at the New York Auto Show next month ahead of its August on sale date. Impreza was third in sales (44,395) in the 5-model Subaru line-up last year behind Outback (93,148) and Forester (85,080). Despite the pending new 2012 Impreza, February sales were up 40.3 percent to 3,933 from February 2010. Subaru sales continue to rise to record levels, gaining 21.8 percent in 2010 over 2009.
Countdown To 2011 New York Auto Show: Porsche Panamera Turbo S
Porsche Panamera Turbo S with its 550 horsepower 4.8 liter twin-turbocharged V8 engine will debut on April 20 at the New York International Auto Show. The newest Panamera can reach 60 mph in just 3.6 seconds and the top track speed is 190 mph.
The 50 horsepower increase delivered in the Panamera Turbo S over the Turbo can be attributed to two main enhancements: new twin turbochargers with titanium–aluminum turbines and a modified engine control. Titanium–aluminum reduces the turbine and compressor wheel's weight, which results in a quicker turbo response that improves the engine's agility. The torque is also increased over the Turbo from 516 lb-ft to 553 lb-ft. In the "Sport" and "Sport Plus" mode of the standard Sport Chrono Package Turbo, the overboost function can temporarily generate additional torque with a peak rating of 590 lb.-ft.
The new Porsche Panamera Turbo S will go on sale in the U.S. later this spring, and will have a base MSRP of $173,200, excluding $975 for delivery and destination.
23 car manufacturers have scheduled press conferences during the two media days so we're expecting to see many 2012 models and concepts, which today become reality in the not so distant future. Stay tuned for more previews.
The 50 horsepower increase delivered in the Panamera Turbo S over the Turbo can be attributed to two main enhancements: new twin turbochargers with titanium–aluminum turbines and a modified engine control. Titanium–aluminum reduces the turbine and compressor wheel's weight, which results in a quicker turbo response that improves the engine's agility. The torque is also increased over the Turbo from 516 lb-ft to 553 lb-ft. In the "Sport" and "Sport Plus" mode of the standard Sport Chrono Package Turbo, the overboost function can temporarily generate additional torque with a peak rating of 590 lb.-ft.
The new Porsche Panamera Turbo S will go on sale in the U.S. later this spring, and will have a base MSRP of $173,200, excluding $975 for delivery and destination.
23 car manufacturers have scheduled press conferences during the two media days so we're expecting to see many 2012 models and concepts, which today become reality in the not so distant future. Stay tuned for more previews.
Monday, March 28, 2011
Kia Classic Golf At Industry Hills Draws Big Crowds Despite Rain
Kia started their LPGA golf tournament sponsorship a year ago at LaCosta Resort & Spa in San Diego's north county and the 2nd annual Kia Classic which just finished today drew a huge gallery despite the 4 inches of rain during the 4-day tournament. Located 30 miles east of downtown Los Angeles, Industry Hills is close to many Asian communities which came out to support the Korean-dominated women's tour.
The line-up of players, proximity to Asian communities and a nice $1.7 million purse all pointed to success and, judging by the size of galleries at this Kia Classic, it paid off. The only drawback was the cold rainy weather leaving few golfers in skirts and many in rain gear, like Hawaii's Michelle Wie (pictured wearing the orange cap) who is sponsored by Kia and tied for 7th at 8 under par today. Friday's second round was suspended for 3 hours leaving many to finish their rounds and play their 3rd round on Saturday. If the weather cooperates next year, the Kia Classic could draw even bigger crowds. Kia's sports sponsorships run deep with its FIFA soccer partnership, Australian Open tennis, NBA basketball and LPGA golf. Kia had a record year in 2010 with sales of 356,268. 2011 sales for January and February of 60,595 is a 31.2 percent gain over the first two months of last year so it looks like the marketing is working.
After battling atop the leaderboard all day, it came down to two short putts on the 18th hole by Korea's Jivai Shin and Germany's Sandra Gal. Shin's birdie putt lipped out while Gal sunk the shorter of the two putts for a 16 under par total after 4 rounds good for her first LPGA Tour victory and a check for $255,000. Gal, the first first-time winner on the LPGA Tour this season was ranked 100th coming into event before outlasting number 2 ranked Shin. The Kia Classic comes on the weekend before the ladies' tour first major tournament of the season, the Kraft Nabisco Championship in Rancho Mirage so many top golfers compete as a warm-up to the major which offers $2 million in prize money..
Saturday, March 19, 2011
J.D. Power Dependability Study Shows Lowest Problem Rate Since 1990
Overall vehicle dependability has improved from 2010, with automakers succeeding in reducing problem rates in many traditional areas, but experiencing some challenges in overcoming problems with newer technologies and features, according to the J.D. Power and Associates 2011 U.S. Vehicle Dependability Study released Thursday.
The study, which measures problems experienced during the past 12 months by original owners of three-year-old (2008 model year) vehicles, includes 202 different problem symptoms across all areas of the vehicle. Overall dependability is determined by the level of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
In 2011, overall vehicle dependability averages 151 PP100—the lowest problem rate since the inception of the study in 1990—and improves from 170 PP 100 in 2009. Between 2009 and 2011, annual improvement for the industry has averaged 6 percent, which is slightly lower than historical rates of improvement. During the past decade, industry improvement has averaged 8 percent each year.
The slowdown in improvement is largely attributable to increased rates of problems with electronic features in vehicles, including audio, entertainment and navigation systems and new safety features, such as tire pressure monitoring systems.
Highest-Ranked Nameplates and Models
For the first time since the inception of the study, Lincoln leads the overall nameplate rankings in 2011. Lincoln improves by 13 PP100 from 2010. Lexus follows Lincoln in the nameplate rankings. Rounding out the top five nameplates are Jaguar, Porsche and Toyota. The Porsche 911 has the fewest problems in the industry, with just 68 PP100.
Toyota Motor Corporation continues to perform well in long-term dependability and garners seven segment awards—more than any other automaker in 2011—for the Lexus RX, Scion xB, Toyota 4Runner, Toyota Prius, Toyota Sienna, Toyota Tacoma and Toyota Tundra. Ford Motor Company receives four model awards for the Ford Fusion, Ford Mustang,
Lincoln MKZ and Lincoln Navigator. General Motors (Buick Lucerne, Cadillac DTS, and Chevrolet Tahoe) and Honda Motor Company (Acura RL, Honda CR-V and Honda Fit) each receive three awards. In addition, the following models also receive awards: BMW X3, Mazda MX-5 Miata, and Mercedes-Benz CLK.
The study finds that while domestic brands have closed the gap in initial quality with import brands, there is still a considerable difference between the two in vehicle dependability, with import brands outperforming domestic brands by 18 PP100 in 2011. This is consistent with findings of the 2008 Initial Quality Study, which examined the models included in
the 2011 VDS after 90 days of ownership. While domestic brand cars have fewer problems (135 PP100, on average) than import brand cars (147 PP100, on average), trucks and crossover vehicles (1) of import brands have considerably fewer problems than those of domestic brands.
In addition to affecting brand image and brand loyalty, long-term dependability also has a notable effect on dealership service and customer service spending. As the number of problems experienced increases, owners are increasingly likely to use non-dealer service facilities for paid service work. In addition, as the number of problems increases, the percentage of owners who say they "definitely will" return to their dealer for service diminishes. Among owners who indicate they have experienced no problems, 76 percent indicate they "definitely will" return to the dealer for paid service. This proportion decreases to 42 percent among owners who say they experienced six or more problems.
The 2011 Vehicle Dependability Study is based on responses from more than 43,700 original owners of 2008 model-year vehicles after three years of ownership. The study was fielded between October and December 2010.
(1) The truck category includes both pickup trucks and vans, while the crossover vehicle category includes crossover vehicles, multi-purpose vehicles and utility vehicles.
2011 Nameplate Ranking (Problems per 100 Vehicles)
Lincoln 101
Lexus 109
Jaguar 112
Porsche 114
Toyota 122
Acura 123
Buick 125
Mercedes-Benz 128
Cadillac 130
Hyundai 132
Honda 139
Ford 140
SAAB 146
Infiniti 151
Industry Average 151
smart 152
Chevrolet 156
Volvo 156
Subaru 157
Kia 160
Audi 161
BMW 164
Scion 166
Ram 173
Mazda 181
Nissan 183
GMC 184
Mitsubish i186
Suzuki 190
Volkswagen 191
Chrysler 202
Dodge 206
Land Rover 212
Jeep 214
MINI 221
Top Three Models per Segment
Sub-Compact Car
Highest Ranked: Honda Fit
Toyota Yaris
Hyundai Accent
Compact Car
Highest Ranked: Toyota Prius
Hyundai Elantra Sedan
Toyota Matrix
Compact Sporty Car*
Highest Ranked: Mazda MX-5 Miata
Scion tC
Midsize Sporty Car*
Highest Ranked: Ford Mustang
Midsize Car
Highest Ranked: Ford Fusion
Buick LaCrosse
Mitsubishi Galant
Large Car
Highest Ranked: Buick Lucerne
Ford Taurus
Chevrolet Impala
Compact Premium Sporty Car*
Highest Ranked: Mercedes-Benz CLK-Class
Entry Premium Car
Highest Ranked: Lincoln MKZ
Lexus ES 350
Acura TL (tie)
Acura TSX (tie)
Midsize Premium Car
Highest Ranked: Acura RL
Mercedes-Benz E-Class
Lexus GS
Large Premium Car*
Highest Ranked: Cadillac DTS
Mercedes-Benz S-Class
*No other model in this segment performs above the segment average.
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There are only two premium sporty models with sufficient sample size, thus no premium sporty awards have been presented.
Top Three Models per Segment
Truck/Multi-Purpose Vehicle/Crossover/SUV Segments Compact Multi-Purpose Vehicle*
Highest Ranked: Scion xB
Chrysler PT Cruiser
Compact Crossover/SUV
Highest Ranked: Honda CR-V
Subaru Forester
Toyota RAV4
Entry Premium Crossover/SUV*
Highest Ranked: BMW X3
Midsize Crossover/SUV
Highest Ranked: Toyota 4Runner
Hyundai Santa Fe
Ford Edge
Large Crossover/SUV
Highest Ranked: Chevrolet Tahoe
GMC Yukon
Toyota Sequoia
Large Pickup
Highest Ranked: Toyota Tundra
Ford F-150 LD
Ram 1500 LD
Midsize Pickup*
Highest Ranked: Toyota Tacoma
Honda Ridgeline
Minivan
Highest Ranked: Toyota Sienna
Honda Odyssey
Chevrolet Uplander
Midsize Premium Crossover/SUV
Highest Ranked: Lexus RX
Lexus GX 470
Volvo XC70
Large Premium Crossover/SUV*
Highest Ranked: Lincoln Navigator
Mercedes-Benz GL-Class
The study, which measures problems experienced during the past 12 months by original owners of three-year-old (2008 model year) vehicles, includes 202 different problem symptoms across all areas of the vehicle. Overall dependability is determined by the level of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
In 2011, overall vehicle dependability averages 151 PP100—the lowest problem rate since the inception of the study in 1990—and improves from 170 PP 100 in 2009. Between 2009 and 2011, annual improvement for the industry has averaged 6 percent, which is slightly lower than historical rates of improvement. During the past decade, industry improvement has averaged 8 percent each year.
The slowdown in improvement is largely attributable to increased rates of problems with electronic features in vehicles, including audio, entertainment and navigation systems and new safety features, such as tire pressure monitoring systems.
Highest-Ranked Nameplates and Models
For the first time since the inception of the study, Lincoln leads the overall nameplate rankings in 2011. Lincoln improves by 13 PP100 from 2010. Lexus follows Lincoln in the nameplate rankings. Rounding out the top five nameplates are Jaguar, Porsche and Toyota. The Porsche 911 has the fewest problems in the industry, with just 68 PP100.
Toyota Motor Corporation continues to perform well in long-term dependability and garners seven segment awards—more than any other automaker in 2011—for the Lexus RX, Scion xB, Toyota 4Runner, Toyota Prius, Toyota Sienna, Toyota Tacoma and Toyota Tundra. Ford Motor Company receives four model awards for the Ford Fusion, Ford Mustang,
Lincoln MKZ and Lincoln Navigator. General Motors (Buick Lucerne, Cadillac DTS, and Chevrolet Tahoe) and Honda Motor Company (Acura RL, Honda CR-V and Honda Fit) each receive three awards. In addition, the following models also receive awards: BMW X3, Mazda MX-5 Miata, and Mercedes-Benz CLK.
The study finds that while domestic brands have closed the gap in initial quality with import brands, there is still a considerable difference between the two in vehicle dependability, with import brands outperforming domestic brands by 18 PP100 in 2011. This is consistent with findings of the 2008 Initial Quality Study, which examined the models included in
the 2011 VDS after 90 days of ownership. While domestic brand cars have fewer problems (135 PP100, on average) than import brand cars (147 PP100, on average), trucks and crossover vehicles (1) of import brands have considerably fewer problems than those of domestic brands.
In addition to affecting brand image and brand loyalty, long-term dependability also has a notable effect on dealership service and customer service spending. As the number of problems experienced increases, owners are increasingly likely to use non-dealer service facilities for paid service work. In addition, as the number of problems increases, the percentage of owners who say they "definitely will" return to their dealer for service diminishes. Among owners who indicate they have experienced no problems, 76 percent indicate they "definitely will" return to the dealer for paid service. This proportion decreases to 42 percent among owners who say they experienced six or more problems.
The 2011 Vehicle Dependability Study is based on responses from more than 43,700 original owners of 2008 model-year vehicles after three years of ownership. The study was fielded between October and December 2010.
(1) The truck category includes both pickup trucks and vans, while the crossover vehicle category includes crossover vehicles, multi-purpose vehicles and utility vehicles.
2011 Nameplate Ranking (Problems per 100 Vehicles)
Lincoln 101
Lexus 109
Jaguar 112
Porsche 114
Toyota 122
Acura 123
Buick 125
Mercedes-Benz 128
Cadillac 130
Hyundai 132
Honda 139
Ford 140
SAAB 146
Infiniti 151
Industry Average 151
smart 152
Chevrolet 156
Volvo 156
Subaru 157
Kia 160
Audi 161
BMW 164
Scion 166
Ram 173
Mazda 181
Nissan 183
GMC 184
Mitsubish i186
Suzuki 190
Volkswagen 191
Chrysler 202
Dodge 206
Land Rover 212
Jeep 214
MINI 221
Top Three Models per Segment
Sub-Compact Car
Highest Ranked: Honda Fit
Toyota Yaris
Hyundai Accent
Compact Car
Highest Ranked: Toyota Prius
Hyundai Elantra Sedan
Toyota Matrix
Compact Sporty Car*
Highest Ranked: Mazda MX-5 Miata
Scion tC
Midsize Sporty Car*
Highest Ranked: Ford Mustang
Midsize Car
Highest Ranked: Ford Fusion
Buick LaCrosse
Mitsubishi Galant
Large Car
Highest Ranked: Buick Lucerne
Ford Taurus
Chevrolet Impala
Compact Premium Sporty Car*
Highest Ranked: Mercedes-Benz CLK-Class
Entry Premium Car
Highest Ranked: Lincoln MKZ
Lexus ES 350
Acura TL (tie)
Acura TSX (tie)
Midsize Premium Car
Highest Ranked: Acura RL
Mercedes-Benz E-Class
Lexus GS
Large Premium Car*
Highest Ranked: Cadillac DTS
Mercedes-Benz S-Class
*No other model in this segment performs above the segment average.
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There are only two premium sporty models with sufficient sample size, thus no premium sporty awards have been presented.
Top Three Models per Segment
Truck/Multi-Purpose Vehicle/Crossover/SUV Segments Compact Multi-Purpose Vehicle*
Highest Ranked: Scion xB
Chrysler PT Cruiser
Compact Crossover/SUV
Highest Ranked: Honda CR-V
Subaru Forester
Toyota RAV4
Entry Premium Crossover/SUV*
Highest Ranked: BMW X3
Midsize Crossover/SUV
Highest Ranked: Toyota 4Runner
Hyundai Santa Fe
Ford Edge
Large Crossover/SUV
Highest Ranked: Chevrolet Tahoe
GMC Yukon
Toyota Sequoia
Large Pickup
Highest Ranked: Toyota Tundra
Ford F-150 LD
Ram 1500 LD
Midsize Pickup*
Highest Ranked: Toyota Tacoma
Honda Ridgeline
Minivan
Highest Ranked: Toyota Sienna
Honda Odyssey
Chevrolet Uplander
Midsize Premium Crossover/SUV
Highest Ranked: Lexus RX
Lexus GX 470
Volvo XC70
Large Premium Crossover/SUV*
Highest Ranked: Lincoln Navigator
Mercedes-Benz GL-Class
Thursday, March 10, 2011
Nissan's Carlos Tavares On The Importance of Quality
Quality is a top priority at all automakers and every executive has a different way of expressing the quality culture at their respective companies. Carlos Tavares, Executive Vice President of Nissan Motor Corp. and board member stresses the importance of the customer in the quality equation. Many OEMs are embracing comprehensive online technology to get detailed feedback from their customers so engineers can understand and immediately respond to issues as they emerge.
Tuesday, March 1, 2011
February 2011 U.S. Auto Sales
General Motors total sales in the United States rose 49 percent in February, as dealers reported 207,028 deliveries for the company’s four brands. During the month, retail sales rose 70 percent – the highest year-over-year gain in the company’s history. GM has sold 385,924 in 2011, a 35.9 percent rise over the first two months of 2010.
Ford’s total February sales, including sales to fleet customers, were 156,626, up 14 percent. In the first two months of 2011, Ford sales totaled 283,943, up 14 percent versus the same period a year ago.
Toyota Motor Sales, U.S.A., reported February sales of 141,846, up 41.8 percent over the year-ago month. The Toyota Division posted February total sales of 128,032, an increase of 48.5 percent over the same period last year. The Lexus Division reported total sales of 13,814, flat from last February.Year-to-date, Toyota has sold 257,702 vehicles, up 29.6 percent over 2010.
American Honda posted February sales of 98,059, an increase of 21.6 percent compared to February 2010. Year-to-date sales of 174,328 is an increase of 17.7 percent. Honda Division posted February sales of 87,263, an increase of 21.7 percent compared to February 2010 and Acura division sales increased 20.8 percent to 10,796.
Chrysler Group reported U.S. sales of 95,102, a 13 percent increase compared with sales in February 2010. Year-to-date Chrysler has sold 165,220 vehicles, a 17 percent increase over 2010.
Nissan North America reported record February U.S. sales of 92,370, an increase of 31.6 percent. Nissan Division sales were up 31.8 percent for the month and also set a new February record. Sales of Infiniti vehicles rose 29.9 percent over the prior year. Year-to-date sales are 164,217, up 23.7 percent from 2010.
Hyundai Motor America announced record February sales of 43,533, up 28 percent compared with the same period last year. For the year, total Hyundai sales are 80,747, up 25 percent.
Kia Motors America had its best ever February sales of 32,806, up 36.4 percent from 2010. Year-to-date sales are 60,595, up 31.2 percent from last year.
Volkswagen of America reported 21,461 units sold in February 2011, an 18.5 percent increase over prior year sales. VW has sold 39,862 vehicles in the first two months of the year, a 10.3 percent increase over 2010. Separately, Audi reported record-setting February U.S. sales of 7,753. For the first two months in 2011, Audi has sold 15,565, a 22.3 percent rise over the same period last year.
Subaru of America continued record-breaking sales for February at 21,683 sold, up 19,8 percent compared to the previous year. Year-to-date, Subaru sales are 40,541 vehicles.
The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from same month a year ago. Sales of BMW brand vehicles increased 8.7 percent in February for a total of 16,416 compared to February 2010. Year-to-date BMW has sold 38,575, an increase of 15.6 percent over 2010.
Mazda North American Operations reported February 2011 sales of 19,387, an increase of 13.7 percent versus February of 2010. Year-to-date Mazda sales are 32,748, up 2.8 percent from last year.
Mercedes-Benz USA reported February sales of 16,176 vehicles, a 5.1 percent gain over February 2010. On a year-to-date basis, the 33,449 vehicles sold represent a 9.5 percent increase.
Mitsubishi Motors North America reported February 2011 sales of 6,893 vehicles, a 71.5 percent rise from the same month in 2010. Year-to-date Mitsubishi sales are 12,607, a 54 percent jump from 2010.
Jaguar Land Rover sales of 3,247 in February is an increase of 16 percent over 2010 with Jaguar sales at 692, a drop of 9 percent vs. last year and Land Rover at 2,555, a 26 percent increase. Year-to-date, JLR sales are 6,453, a 20 percent rise over 2010. Jag sales are 1,627, a 17 percent gain and Land Rover sales are 4,826, a 21 percent increase.
Porsche Cars North America announced February sales in the U.S. of 2,019 units, an increase of 32 percent. Year-to-date Porsche sales are 4,419 up from 3,317 last year.
American Suzuki sold 1,643 vehicles in February, an increase of 19 percent over last year. Year-to-date Suzuki has sold 4,205, up 23 percent from 2010.
Sales will be updated as manufacturers report.
Ford’s total February sales, including sales to fleet customers, were 156,626, up 14 percent. In the first two months of 2011, Ford sales totaled 283,943, up 14 percent versus the same period a year ago.
Toyota Motor Sales, U.S.A., reported February sales of 141,846, up 41.8 percent over the year-ago month. The Toyota Division posted February total sales of 128,032, an increase of 48.5 percent over the same period last year. The Lexus Division reported total sales of 13,814, flat from last February.Year-to-date, Toyota has sold 257,702 vehicles, up 29.6 percent over 2010.
American Honda posted February sales of 98,059, an increase of 21.6 percent compared to February 2010. Year-to-date sales of 174,328 is an increase of 17.7 percent. Honda Division posted February sales of 87,263, an increase of 21.7 percent compared to February 2010 and Acura division sales increased 20.8 percent to 10,796.
Chrysler Group reported U.S. sales of 95,102, a 13 percent increase compared with sales in February 2010. Year-to-date Chrysler has sold 165,220 vehicles, a 17 percent increase over 2010.
Nissan North America reported record February U.S. sales of 92,370, an increase of 31.6 percent. Nissan Division sales were up 31.8 percent for the month and also set a new February record. Sales of Infiniti vehicles rose 29.9 percent over the prior year. Year-to-date sales are 164,217, up 23.7 percent from 2010.
Hyundai Motor America announced record February sales of 43,533, up 28 percent compared with the same period last year. For the year, total Hyundai sales are 80,747, up 25 percent.
Kia Motors America had its best ever February sales of 32,806, up 36.4 percent from 2010. Year-to-date sales are 60,595, up 31.2 percent from last year.
Volkswagen of America reported 21,461 units sold in February 2011, an 18.5 percent increase over prior year sales. VW has sold 39,862 vehicles in the first two months of the year, a 10.3 percent increase over 2010. Separately, Audi reported record-setting February U.S. sales of 7,753. For the first two months in 2011, Audi has sold 15,565, a 22.3 percent rise over the same period last year.
Subaru of America continued record-breaking sales for February at 21,683 sold, up 19,8 percent compared to the previous year. Year-to-date, Subaru sales are 40,541 vehicles.
The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from same month a year ago. Sales of BMW brand vehicles increased 8.7 percent in February for a total of 16,416 compared to February 2010. Year-to-date BMW has sold 38,575, an increase of 15.6 percent over 2010.
Mazda North American Operations reported February 2011 sales of 19,387, an increase of 13.7 percent versus February of 2010. Year-to-date Mazda sales are 32,748, up 2.8 percent from last year.
Mercedes-Benz USA reported February sales of 16,176 vehicles, a 5.1 percent gain over February 2010. On a year-to-date basis, the 33,449 vehicles sold represent a 9.5 percent increase.
Mitsubishi Motors North America reported February 2011 sales of 6,893 vehicles, a 71.5 percent rise from the same month in 2010. Year-to-date Mitsubishi sales are 12,607, a 54 percent jump from 2010.
Jaguar Land Rover sales of 3,247 in February is an increase of 16 percent over 2010 with Jaguar sales at 692, a drop of 9 percent vs. last year and Land Rover at 2,555, a 26 percent increase. Year-to-date, JLR sales are 6,453, a 20 percent rise over 2010. Jag sales are 1,627, a 17 percent gain and Land Rover sales are 4,826, a 21 percent increase.
Porsche Cars North America announced February sales in the U.S. of 2,019 units, an increase of 32 percent. Year-to-date Porsche sales are 4,419 up from 3,317 last year.
American Suzuki sold 1,643 vehicles in February, an increase of 19 percent over last year. Year-to-date Suzuki has sold 4,205, up 23 percent from 2010.
Sales will be updated as manufacturers report.
Wednesday, February 23, 2011
2012 Infiniti M Hybrid For $53,700 On March 16
The all-new 2012 Infiniti M Hybrid, which goes on sale March 16, will cost $53,700 with a 3.5-liter DOHC 24-valve V6 engine, which paired with the 50 kW electric motor, provides a hybrid system net power of 360 horsepower. The Infiniti M Hybrid features the all-new Infiniti Direct Response Hybrid™ system, a one-motor, two-clutch parallel hybrid design that utilizes precise, high-speed motor control technology enabled by the powerful Lithium-ion battery, allowing power to be delivered directly to the vehicle's 7-speed automatic transmission. Estimated fuel economy is 27 mpg city, 32 mpg highway, with combined fuel economy rated at 29 mpg. The new Infiniti M Hybrid can drive on electric power alone at speeds up to 62 mph and can travel on electric propulsion for up to 1.2 miles at a time. Tests have shown that in mixed driving, the Infiniti M Hybrid is able to drive in electric only mode for as much as 50% of the time.
The 2012 Infiniti M performance luxury sedan is also offered in four non-hybrid models, which go on sale March 2, with a starting M.S.R.P. of $47,700 for the Infiniti M37 RWD, $49,850 for the Infiniti M37 AWD, $59,100 for the Infiniti M56 RWD and $61,600 Infiniti M56 AWD.
The 2012 Infiniti M performance luxury sedan is also offered in four non-hybrid models, which go on sale March 2, with a starting M.S.R.P. of $47,700 for the Infiniti M37 RWD, $49,850 for the Infiniti M37 AWD, $59,100 for the Infiniti M56 RWD and $61,600 Infiniti M56 AWD.
Friday, February 18, 2011
Toyota, Vindicated By The DOT, Will Launch New Ad Campaign
Toyota will launch "#1 For A Reason", a new advertising campaign on Monday to remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle. Camry, Corolla, Prius, RAV4 and Tacoma will be featured in the commercials and some of Toyota's bragging will include: Camry being the number-one selling car in America for nine straight years with more than 90 percent of Camrys sold over the past 15 years still on the road today; the Corolla sedan holding the title of best-selling car of all time with more than 8.6 million sold in the U.S. since it launched in 1968 and the Prius being the best-selling hybrid in the world averaging 50 miles per gallon.
Last week, the Department of Transportation (DOT) released results from an unprecedented ten-month study of potential electronics-based causes for unintended acceleration in Toyota vehicles. NASA engineers found no electronic flaws in Toyota vehicles capable of producing the large throttle openings required to create dangerous high-speed unintended acceleration incidents. The two mechanical safety defects identified by NHTSA more than a year ago – “sticking” accelerator pedals and a design flaw that enabled accelerator pedals to become trapped by floor mats – remain the only known causes for these kinds of unsafe unintended acceleration incidents. Toyota has recalled nearly 8 million vehicles in the United States for these two defects and spent billions.
U.S. Transportation Secretary Ray LaHood said, “We enlisted the best and brightest engineers to study Toyota’s electronics systems, and the verdict is in. There is no electronic-based cause for unintended high-speed acceleration in Toyotas." In conducting their report, NASA engineers evaluated the electronic circuitry in Toyota vehicles and analyzed more than 280,000 lines of software code for any potential flaws that could initiate an unintended acceleration incident. Unfortunately, the Egyptian revolt may have buried this news in coverage by the mainstream media who were quick to blast Toyota at the outset of these incidents and do irreparable damage to the Toyota image.
The 2011 Toyota Matrix made its debut at the Chicago Auto Show last week with new standard wheels, interior design features and standard Smart Stop Technology. The 2011 Matrix has a base model with a 132 horsepower 1.8-liter DOHC four-cylinder engine and the sporty S grade has a 158 horsepower 2.4-liter four-cylinder engine. The Matrix has earned an EPA-estimated fuel economy rating of 25 mpg city and 32 mpg highway for the 1.8-liter with the five-speed manual transmission, and 26 mpg city and 32 mpg highway for the 1.8-liter paired with the four-speed automatic transmission.
Last week, the Department of Transportation (DOT) released results from an unprecedented ten-month study of potential electronics-based causes for unintended acceleration in Toyota vehicles. NASA engineers found no electronic flaws in Toyota vehicles capable of producing the large throttle openings required to create dangerous high-speed unintended acceleration incidents. The two mechanical safety defects identified by NHTSA more than a year ago – “sticking” accelerator pedals and a design flaw that enabled accelerator pedals to become trapped by floor mats – remain the only known causes for these kinds of unsafe unintended acceleration incidents. Toyota has recalled nearly 8 million vehicles in the United States for these two defects and spent billions.
U.S. Transportation Secretary Ray LaHood said, “We enlisted the best and brightest engineers to study Toyota’s electronics systems, and the verdict is in. There is no electronic-based cause for unintended high-speed acceleration in Toyotas." In conducting their report, NASA engineers evaluated the electronic circuitry in Toyota vehicles and analyzed more than 280,000 lines of software code for any potential flaws that could initiate an unintended acceleration incident. Unfortunately, the Egyptian revolt may have buried this news in coverage by the mainstream media who were quick to blast Toyota at the outset of these incidents and do irreparable damage to the Toyota image.
The 2011 Toyota Matrix made its debut at the Chicago Auto Show last week with new standard wheels, interior design features and standard Smart Stop Technology. The 2011 Matrix has a base model with a 132 horsepower 1.8-liter DOHC four-cylinder engine and the sporty S grade has a 158 horsepower 2.4-liter four-cylinder engine. The Matrix has earned an EPA-estimated fuel economy rating of 25 mpg city and 32 mpg highway for the 1.8-liter with the five-speed manual transmission, and 26 mpg city and 32 mpg highway for the 1.8-liter paired with the four-speed automatic transmission.
Wednesday, February 16, 2011
Fiat Is Back On Sale In The U.S. - "Life is Best When Its Driven"
The Fiat brand is back on sale at 130 U.S. dealers with 3 editions of the 101 horsepower 1.4-liter Fiat 500 that took Europe by storm almost 4 years ago with sales growing to over 600,000 across the Atlantic. That said, the U.S. edition, made in Toluca, Mexico along side the Dodge Journey, replaces the PT Cruiser at that plant. Two railcars left last Friday for U.S. showrooms.
The Fiat 500 has been Americanized to accommodate larger people, longer distances, the automatic transmission preference, glovebox stowage needs, armrest desires, cupholder capacity and more.
Head of the Fiat Brand for North America, Laura Soave, raised Italian in Michigan, was asked what Fiat stands for and replied - "First In Advanced Technology." Today's "millennials", as she calls them, will have no idea of the "Fix It Again Tony" reputation of the '70's Fiats. The Fiat 500 buyers will have "no brand loyalty and just want something different", according to Soave. The base POP with manual transmission starts at $15,500, the SPORT at $17,500 and the upscale LOUNGE with a standard automatic transmission at $19,500. The Fiat 500 is an A-segment vehicle so technically its only competitor is the smart which has had plummeting sales, but Soave says the Toyota Yaris and Mini are the real rivals.
Personalization is the name of the game with 14 interior and exterior colors and about 500,000 ways to make your Fiat 500 special. A Cabrio will be arriving in April, the Abarth and BEV electric next year and a 4-door model in 2013. There are also plans for the Alfa Romeo to make a return to the U.S. market. "Fiat Freaks" who populate 50 clubs around the U.S. have been waiting 27 years for the return of the brand. Social media will be a big marketing channel for Soave and her team to hit the first year sales target of 45,000 units. Ciao for now.
The Fiat 500 has been Americanized to accommodate larger people, longer distances, the automatic transmission preference, glovebox stowage needs, armrest desires, cupholder capacity and more.
Head of the Fiat Brand for North America, Laura Soave, raised Italian in Michigan, was asked what Fiat stands for and replied - "First In Advanced Technology." Today's "millennials", as she calls them, will have no idea of the "Fix It Again Tony" reputation of the '70's Fiats. The Fiat 500 buyers will have "no brand loyalty and just want something different", according to Soave. The base POP with manual transmission starts at $15,500, the SPORT at $17,500 and the upscale LOUNGE with a standard automatic transmission at $19,500. The Fiat 500 is an A-segment vehicle so technically its only competitor is the smart which has had plummeting sales, but Soave says the Toyota Yaris and Mini are the real rivals.
Personalization is the name of the game with 14 interior and exterior colors and about 500,000 ways to make your Fiat 500 special. A Cabrio will be arriving in April, the Abarth and BEV electric next year and a 4-door model in 2013. There are also plans for the Alfa Romeo to make a return to the U.S. market. "Fiat Freaks" who populate 50 clubs around the U.S. have been waiting 27 years for the return of the brand. Social media will be a big marketing channel for Soave and her team to hit the first year sales target of 45,000 units. Ciao for now.
Thursday, February 10, 2011
2012 Acura TL Facelift & Redesign
The newly refined 2012 Acura TL has a new front bumper and grille, rear end, a new Sequential SportShift 6-speed automatic transmission, a revised interior and a host of technology upgrades.
The transmission teams with a new multi-clutch torque converter which improves fuel economy to 20/29 city/highway mpg, an increase of 3 mpg in highway driving over the 2011 TL. The TL's standard 280 horsepower 3.5 liter V-6 engine receives a host of friction-reduction technologies. The TL's other engine choice is the more powerful 305 horsepower TL paired with Acura's Super Handling All-Wheel Drive powertrain.
Acura sold 34,049 TLs in 2010, a 1.9 percent increase over 2009. In January, TL sales were 1,592 down 19.8 percent from January 2010 so the introduction of refreshed TL comes at a good.time to reinvigorate its target buyers.
The transmission teams with a new multi-clutch torque converter which improves fuel economy to 20/29 city/highway mpg, an increase of 3 mpg in highway driving over the 2011 TL. The TL's standard 280 horsepower 3.5 liter V-6 engine receives a host of friction-reduction technologies. The TL's other engine choice is the more powerful 305 horsepower TL paired with Acura's Super Handling All-Wheel Drive powertrain.
Acura sold 34,049 TLs in 2010, a 1.9 percent increase over 2009. In January, TL sales were 1,592 down 19.8 percent from January 2010 so the introduction of refreshed TL comes at a good.time to reinvigorate its target buyers.
Tuesday, February 8, 2011
NADA 2011: DealerTrack's O'Neil On Streamlining Car Buying
DealerTrack, one of about 400 large, regular exhibitors at NADA, operates the auto industry's largest online credit application network, offering about 17,000 dealers access to over 900 automotive financing lenders through its credit application network. DealerTrack also offers dealers inventory management tools and services along with a sales and F&I solution to streamline the entire sales process from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and their data services division includes Chrome Systems which offers technology and data solutions and ALG for residual values. DealerTrack acquired triVIN, which helps streamline the time-consuming, labor-intensive, and often complex processes of vehicle registration and lien and title management. According to DealerTrack President and CEO Mark O'Neil more acquisitions may be coming. The stock trades under the symbol: TRAK and is trading near its 52-week high.
NADA 2011: Honda's Mendel Says New Civic's Importance Is "Huge"
John Mendel, American Honda's Executive Vice President of Auto Sales rev'd up his dealers at the NADA Convention in San Francisco around the new Civic - a concept version was shown in Detroit a month ago with production versions to be shown to dealers in a few weeks in Las Vegas and the public will see it at the mid-April New York Auto Show along with a preview of the new CR-V.
Thursday, February 3, 2011
TOP 15 SELLING VEHICLES TO KICK OFF NEW YEAR
January 2011 Vehicle Sales
FORD F-Series 35,806
GM Chevrolet Silverado 28,172
TOYOTA Corolla 20,581
TOYOTA Camry 18,145
CHRYSLER Dodge Ram 16,618
NISSAN Altima 16,454
HONDA CRV 16,339
GM Chevrolet Impala 15,188
HONDA Accord 15,012
HONDA Civic 14,634
FORD Fusion 14,346
GM Chevrolet Malibu 14,102
FORD Escape 13,973
HYUNDAI Sonata 13,261
VOLKSWAGEN Jetta 11,460
FORD F-Series 35,806
GM Chevrolet Silverado 28,172
TOYOTA Corolla 20,581
TOYOTA Camry 18,145
CHRYSLER Dodge Ram 16,618
NISSAN Altima 16,454
HONDA CRV 16,339
GM Chevrolet Impala 15,188
HONDA Accord 15,012
HONDA Civic 14,634
FORD Fusion 14,346
GM Chevrolet Malibu 14,102
FORD Escape 13,973
HYUNDAI Sonata 13,261
VOLKSWAGEN Jetta 11,460
Tuesday, February 1, 2011
January 2011 Auto Sales Up Over January 2010
General Motors reported January U.S. sales of 178,896, a 23 percent increase from a year ago for Chevrolet, Buick, Cadillac and GMC. Retail sales were 36 percent higher than a strong January a year ago.
Ford’s total January sales (including fleet sales) were 127,317, up 13 percent, including a planned 27 percent decline in sales to daily rental companies.
Toyota Motor Sales, U.S.A. reported January sales of 115,856, up 17.3 percent over the year-ago month. The Toyota Division had sales of 102,996 units, an increase of 23.7 percent over the same period last year and the Lexus Division reported sales of 12,860 units, a decrease of 17.1 percent from last January.
American Honda posted January sales of 76,269 vehicles, an increase of 13 percent. Honda Division posted January sales of 68,308, an increase of 13.2 percent versus January 2010. Acura with 4,268 units sold was up 32.1 percent.
Nissan North America reported January U.S. sales of 71,847, an increase of 14.8 percent. Nissan Division sales were up 15.4 percent for the month. Sales of Infiniti vehicles rose 10.3 percent over the prior year.
Chrysler Group reported U.S. sales of 70,118, a 23 percent increase compared with sales in January 2010.
Hyundai Motor America announced record January sales of 37,214 units, up 22 percent versus 2010.
Kia Motors America announced record January sales of 27,789 units, a 25.6 percent increase over the same period in 2010 and besting the previous January record of 22,524 set in 2007 by 23.4 percent.
Volkswagen reported 18,401 vehicles in January 2011, a 2.1 percent increase over prior year sales. Separately, Audi reported record January U.S. sales of 7,812, a 20 percent overall increase from January 2010. The previous January sales record for Audi in the U.S. was the 6,510 vehicles sold in 2010.
Subaru of America reported record January sales of 18,858, up 21 percent versus January 2010.
The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 18,656 vehicles, an increase of 21.1 percent from the the same month a year ago.
Mercedes-Benz USA sold 17,273 vehicles in January, a 14% increase over January 2010.
Mazda North American Operations reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month.
Mitsubishi Motors North America reported January 2011 sales of 5,714 units, an increase of 37 percent compared to January 2010.
Jaguar Land Rover North America January U.S. sales for both brands totaled 3,206 units, up 24 percent from January 2010. Jaguar sales were 935 units, up 48 percent from January 2010 and Land Rover sales were 2,271 units, 16 percent up January 2010.
American Suzuki sold 2,562 vehicles in January, a 26 percent rise over January 2010.
Blog will be updated as manufacturers report.
Ford’s total January sales (including fleet sales) were 127,317, up 13 percent, including a planned 27 percent decline in sales to daily rental companies.
Toyota Motor Sales, U.S.A. reported January sales of 115,856, up 17.3 percent over the year-ago month. The Toyota Division had sales of 102,996 units, an increase of 23.7 percent over the same period last year and the Lexus Division reported sales of 12,860 units, a decrease of 17.1 percent from last January.
American Honda posted January sales of 76,269 vehicles, an increase of 13 percent. Honda Division posted January sales of 68,308, an increase of 13.2 percent versus January 2010. Acura with 4,268 units sold was up 32.1 percent.
Nissan North America reported January U.S. sales of 71,847, an increase of 14.8 percent. Nissan Division sales were up 15.4 percent for the month. Sales of Infiniti vehicles rose 10.3 percent over the prior year.
Chrysler Group reported U.S. sales of 70,118, a 23 percent increase compared with sales in January 2010.
Hyundai Motor America announced record January sales of 37,214 units, up 22 percent versus 2010.
Kia Motors America announced record January sales of 27,789 units, a 25.6 percent increase over the same period in 2010 and besting the previous January record of 22,524 set in 2007 by 23.4 percent.
Volkswagen reported 18,401 vehicles in January 2011, a 2.1 percent increase over prior year sales. Separately, Audi reported record January U.S. sales of 7,812, a 20 percent overall increase from January 2010. The previous January sales record for Audi in the U.S. was the 6,510 vehicles sold in 2010.
Subaru of America reported record January sales of 18,858, up 21 percent versus January 2010.
The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 18,656 vehicles, an increase of 21.1 percent from the the same month a year ago.
Mercedes-Benz USA sold 17,273 vehicles in January, a 14% increase over January 2010.
Mazda North American Operations reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month.
Mitsubishi Motors North America reported January 2011 sales of 5,714 units, an increase of 37 percent compared to January 2010.
Jaguar Land Rover North America January U.S. sales for both brands totaled 3,206 units, up 24 percent from January 2010. Jaguar sales were 935 units, up 48 percent from January 2010 and Land Rover sales were 2,271 units, 16 percent up January 2010.
American Suzuki sold 2,562 vehicles in January, a 26 percent rise over January 2010.
Blog will be updated as manufacturers report.
Friday, January 28, 2011
Audi Will Feature A8 In Super Bowl Ad
Audi will have a 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV. The spot called "Release the Hounds" will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end. Audi's 2011 Super Bowl spot also will feature the 2011 A8, Audi's flagship sedan. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.
Thursday, January 27, 2011
Super Bowl MVP Will Get A 2011 Chevy Camaro Convertible
The Most Valuable Player of Super Bowl XLV, to be decided by a media panel and fan vote on www.superbowl.com from the Green Bay Packers and Pittsburgh Steelers on February 6th, will receive a 2011 Camaro Convertible which arrives in dealerships in February. The 2011 Camaro Convertible is available with offered with a standard 312-horsepower Direct Injection V6 engine (29 miles per gallon on the highway) or with a 426 horsepower 6.2-liter V8 engine in the SS model. What's next - replacing the hardtop on Hawaii Five-0?
Kia Returns To Super Bowl With 2011 Optima Ad
Kia returns with a new 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride,” and Kia will extend the campaign by giving away up to five Optimas through its “One Epic Contest,” which challenges consumers to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings. In “One Epic Ride,” people across space and time — from a police officer and an international villain to aliens and an ancient chief — will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel. The Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car.
Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category.
Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category.
Volkswagen With 2 Super Bowl Ads: Passat & Beetle
Volkswagen will premiere two 30 second spots during the 2nd and 4th quarters of Super Bowl XLV showcasing two new vehicles that won't hit showrooms until later this year. The all-new 2012 Passat and the 21st Century Beetle, are part of a pre-launch advertising and marketing campaign that includes television, digital, experiential, and retail activations to maintain momentum throughout the year.
With its all-new 2012 Passat ad, Volkswagen brings Star Wars™ to one of TV's most talked about events. Accompanied by John Williams' iconic "The Imperial March," the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader, who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.
In "Black Beetle," the first spot for The 21st Century Beetle, there's CGI-generated lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. With the song "Black Betty," rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad does not feature any actual images of the car, a building anticipation of the reveal.
The ads come from Deutsch LA, Volkswagen’s new ad agency of record.
With its all-new 2012 Passat ad, Volkswagen brings Star Wars™ to one of TV's most talked about events. Accompanied by John Williams' iconic "The Imperial March," the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader, who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.
In "Black Beetle," the first spot for The 21st Century Beetle, there's CGI-generated lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. With the song "Black Betty," rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad does not feature any actual images of the car, a building anticipation of the reveal.
The ads come from Deutsch LA, Volkswagen’s new ad agency of record.
Thursday, January 20, 2011
2011 Chrysler Town & Country & Dodge Grand Caravan In Production
The new 2011 Chrysler Town & Country and Dodge Grand Caravan had their production launch this week in Windsor, Canada, as two of the 16 new or significantly refreshed products Chrysler has debuted recently. The Chrysler Town & Country was 2010's best selling minivan with 112, 275 sold, a 33 percent increase compared with 2009, and Chrysler's second best-selling vehicle last year. The new 2011 model was shown in Detroit last week and the Dodge Grand Caravan in Los Angeles in November.
The 2011 Chrysler Town & Country and Dodge Grand Caravan both have the all-new 3.6-litre Pentastar V-6 engine with up to 2 miles per gallon improved fuel economy of 36 MPG Highway . Both feature a new fuel-economizer mode that helps maximize fuel efficiency and more than 40 safety features including a new driver-side knee blocker airbag, front seat-mounted side airbags, side curtain airbags, electronic stability control and tire pressure monitoring.
The newest features include the Super Stow 'n Go seating and storage system, with larger, more comfortable seats and with a new, easy to use one-touch fold down function, the Stow 'n' Place™ roof rack system that lets owners stow the roof bows in the side rails when they're not using them and snap them easily into place when needed to reduce aerodynamic drag and wind buffeting and there's a heated steering wheel. The Uconnect system offers touch-screen and voice command for control of multiple media sources, navigation and hands-free phone.
Chrysler claims to be the inventor of the modern minivan with the Dodge Caravan and Plymouth Voyager first launched in 1983 followed by the upscale Chrysler Town & Country in 1989 adding up to 13 million sold since. In 2010, 460,154 minivans were sold in the United States, up 11 percent compared with 2009.
The 2011 Chrysler Town & Country and Dodge Grand Caravan both have the all-new 3.6-litre Pentastar V-6 engine with up to 2 miles per gallon improved fuel economy of 36 MPG Highway . Both feature a new fuel-economizer mode that helps maximize fuel efficiency and more than 40 safety features including a new driver-side knee blocker airbag, front seat-mounted side airbags, side curtain airbags, electronic stability control and tire pressure monitoring.
The newest features include the Super Stow 'n Go seating and storage system, with larger, more comfortable seats and with a new, easy to use one-touch fold down function, the Stow 'n' Place™ roof rack system that lets owners stow the roof bows in the side rails when they're not using them and snap them easily into place when needed to reduce aerodynamic drag and wind buffeting and there's a heated steering wheel. The Uconnect system offers touch-screen and voice command for control of multiple media sources, navigation and hands-free phone.
Chrysler claims to be the inventor of the modern minivan with the Dodge Caravan and Plymouth Voyager first launched in 1983 followed by the upscale Chrysler Town & Country in 1989 adding up to 13 million sold since. In 2010, 460,154 minivans were sold in the United States, up 11 percent compared with 2009.
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