J.D. Power and Associates 2012 U.S. Vehicle Dependability Study

The J.D. Power and Associates 2012 U.S. Vehicle Dependability Study shows historically high levels of dependability for 2009 model year vehicles after 3 years on the road. The study measures problems experienced during the past 12 months by original owners of three-year-old (2009 model-year) vehicles. Overall dependability is determined by the level of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

In 2012, overall vehicle dependability averages 132 PP100, an improvement of 13 percent from the 2011 average of 151, the lowest problem rate since the inception of the study in 1990. 25 of 32 brands have improved in dependability from 2011, while only six declined and one remained flat. Domestic nameplates have improved in 2012 at a slightly faster rate than imports, narrowing the dependability gap to 13 PP100 from 18 PP100 in 2011. MINI and Scion post the greatest year-over-year improvements from 2011, by 60 PP100 and 55 PP100, respectively.

Toyota gets eight segment awards more than any other automaker in 2012 and Ford receives three. The Hyundai Genesis also receives an award. Although there are no awards in their respective segments due to an insufficient number of award-eligible models, or insufficient market share of award-eligible models in the segment, these models also perform particularly well: Ford Mustang, GMC Yukon and Porsche 911.

Dependability Segment Rating Winners:

    Compact Car: Toyota Prius
    Compact Crossover SUV: Chevrolet Equinox
    Compact Multi Purpose Vehicle: Scion xB
    Compact Sporty Car: Scion tC
    Entry Premium Car: Lexus ES 350 (tie)Lincoln MKZ (tie)
    Large Car: Buick Lucerne
    Large Pickup: Toyota Tundra
    Midsize Car: Ford Fusion
    Midsize Crossover SUV: Ford Explorer (tie)Nissan Murano (tie)
    Midsize Pickup: Nissan Frontier
    Midsize Premium Car: Hyundai Genesis
    Midsize Premium Crossover SUV: Lexus RX 350
    Midsize Van: Toyota Sienna
    Sub Compact Car: Toyota Yaris

The 2012 Vehicle Dependability Study is based on responses from more than 31,000 original owners of 2009 model-year vehicles after three years of ownership. The study was fielded between October and December 2011. 

Courtesy of J.D. Power and Associates

J.D. Power and Associates Reports U.S. Sales Satisfaction Improves

The J.D. Power and Associates 2011 U.S. Sales Satisfaction Index (SSI) Study shows that the new-vehicle sales process has improved notably from 2010. The study, based on responses from 24,045 buyers who purchased or leased their new vehicle in May 2011, is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). It also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership (satisfaction among rejecters). Among buyers, satisfaction is examined across four measures (listed in order of importance): working out the deal (17%); salesperson (13%); delivery process (11%); and dealership facility (10%). Among rejecters, satisfaction is examined across five measures (listed in order of importance): salesperson (20%); fairness of price (12%); facility (6%); inventory (6%); and experience negotiating (5%). 

Overall sales satisfaction averages 648 on a 1,000-point scale in 2011, improving by 13 points from an average of 635 from 2010. This gain suggests that, as market conditions improve, automotive manufacturers and dealers are placing renewed focus on and investment in providing buyers with satisfying retail experiences.

All measures improve notably from 2010, with the greatest gain in the delivery process, despite the fact that the average length of time to complete the delivery portion of a new-vehicle sale has increased by four minutes to an average of 32 minutes in 2011, from an average of 28 minutes in 2010. Overall, the average length of time a buyer spends at the dealership has increased by 11 minutes, to an average of 4.3 hours in 2011 from 4.1 hours in 2010.

Courtesy J.D. Power and Associates

2012 Hyundai Azera Starts at $32,875 in April

The completely redesigned 2012 Hyundai Azera  with a 293 horsepower 3.3-liter GDI V6 engine mated to a six-speed automatic with SHIFTRONIC® starts at $32,875 (including the $875 freight charge) and $36,875 for the top Azera with Technology Package. The 2012 Azera has fuel economy of 20 mpg city, 29 mpg highway and 23 mpg combined. The 2012 Azera, introduced at the Los Angeles Auto Show in November, goes on sale in April.

2013 BMW 640i Gran Coupe For $76,895 Early This Summer

The all-new 2013 BMW 640i Gran Coupe will sell for $76,895 (including $895 Destination and Handling Charge) with its  TwinPower Turbo 6-cylinder powered 640i Gran Coupe is the initial model of the range, and arrives early this summer. Later in the summer, the TwinPower Turbo V-8 powered 2013 BMW 650i Gran Coupe and the all-wheel drive 2013 BMW 650i xDrive Gran Coupe will join the line. Pricing for the V-8 powered models will be announced closer to the time of launch.

BMW M6 Convertible Arrives In June, M6 Coupe Later This Summer

The new 2012 BMW M6 Convertible returns from a two year hiatus with a 560 horsepower 4.4-liter engine mated to a high-torque 7-speed M-Double Clutch Transmission. The new 2012 BMW M6 Convertible will be the first to reach US BMW Center showrooms in June 2012.

The BMW M6 Coupe will arrive at US BMW Centers in the late Summer of 2012 as a 2013 model. US Pricing, technical specification, EPA mileage ratings, standard and optional equipment will be announced closer to the on-sale date.

2012 Prius c 5-door Hatchback Starts at $19,710 In March

The all-new 2012 Prius c five-door hatchback with Toyota’s Hybrid Synergy Drive and an EPA-estimated city fuel economy rating of 53 mpg will arrive at Toyota dealerships in March with a starting MSRP of $19,710 (including the delivery, processing and handling fee of $760 which can vary depending on region). The Prius c will be available in four grades with a starting MSRP of $23,990 for the top level variant.

Hyundai Adds 2013 Elantra 5-door GT & 2013 Elantra 2-door Coupe

The Elantra sedan, voted the 2012 North American Car of the Year by a panel of journalists, now has two siblings - the two-door Elantra Coupe and five-door Elantra GT, based on the new-generation i30 model designed for the European market.

The all-new 2013 Hyundai Elantra GT has the 148 horsepower 1.8-liter Nu four-cylinder engine like the new coupe and sedan. The Elantra GT features seating layouts that can seat five people or accommodate four passengers, plus long items like golf clubs or snowboards. Fold down two seats, to seat three people and hold larger packages, or fold all of the back seats to get CUV-sized cargo space. The 2013 Elantra GT will take on the Toyota Matrix, Mazda3, Ford Focus and VW Golf and even the Nissan Juke crossover.

The 2013 Hyundai Elantra Coupe with the same 148 horsepower 1.8-liter Nu four-cylinder engine as the sedan is a new two-door sport coupe variant to the Elantra line-up and will be available this spring. Elantra Coupe’s fuel economy is estimated at 29 mpg city, 40 mpg highway for the six-speed manual transmission, and 28 mpg city, 39 mpg highway for the six-speed automatic transmission. These ratings give Elantra Coupe a highway-only driving range of up to 500 miles. Elantra Coupe is available with a standard is a 172-watt AM/FM/Satellite Radio/CD/MP3 audio system with six-speakers and iPod®/USB/auxiliary input jacks or an optional 360-watt system with external amplifier is optional with the SE Technology package. The 2013 Hyundai Elantra Coupe will take on the Honda Civic Coupe.

NADA Keynote Speaker: President George W. Bush

The National Automobile Dealers Association (NADA) drew 24,000 attendees from their base of 16,000 members or 90% of the country's car dealers to their convention in Las Vegas last weekend which ended, as usual, to their credit, with an impressive keynote speaker to leave the audience with inspiration, motivation, hope and, in this case, religion. This was my sixth NADA convention and in the past I've seen Richard Branson, President George H. W. Bush together with President Bill Clinton, Boone Pickens and Condoleezza Rice and have always left with a warm and fuzzy feeling and renewed ambition.

On Monday, at 4:06pm. President George W. Bush was warmly received by thousands of car dealers who frequently erupted into applause during his 12 minutes of prepared remarks which made numerous references to his book, Decision Points, which I have not read so can't measure how much new content we heard in the live venue at the Las Vegas Convention Center. He said there were many decisions in a complex environment and the book is anecdotal. He said, "we are safer".

He threw in many jokes, like being relieved when he confirmed that his birth certificate was aligned with his parents marriage certificate because he was born while his father was attending Yale. And there was serious honesty in admitting that had he not quit drinking that he would never have been President.

He stressed his desire to remain useful and is building an institute at Southern Methodist University to train school principals, defend the marketplace, promote the desire to be free by helping democracies and fight desease by helping women in Africa, specifically in Rwanda, deal with cervical cancer. He told the story of Rwanda orphans responding to his remark that "God is good" with "All the time". It lead to frequent "God is good" mentions that evetually had the audience responding, "All the time".

4:18pm: Questions from NADA Chairman Stephen Wade that brought some expected and maybe unexpected answers.

President Bush's "best pal" on the global stage was British Prime Minister Tony Blair with mentions going to Australia Prime Minister John Howard and German Chancellor Angela Merkle. He said Russian President Vladimir Putin was difficult and then told a story which is apparently in his book, about when he introduced President Putin to his Scottish terrier, Barney, on a visit to the U.S. presidential retreat, Camp David and Putin commented on his small size. When Bush visited Russia, Putin's Lab came charging over and Putin commented "bigger, stronger, faster than Barney". 
Miss most about being President? "being pampered" and "being Commander in Chief".
What does he miss least? He said the "noise", "the spotlight can be harsh" but then said "I'm glad I did it", "it was an awesome experience".
"Do-overs": the aircraft carrier banner ("mission accomplished" on the USS Lincoln in 2003 referring to Iraq) and the Katrina flyover which he justisfied by saying that landing would have been a distraction to the hurricane ground efforts.
"I would have done it again": cutting taxes, interogation techniques and Saddam Hussein.
On the lighter side: in response to the relationship of his father and President Clinton, "mother says he's your new step-brother".
On the Past President's Club, he says he and Clinton were both born in 1946 and "he's a good guy".
On his father, President George H.W. Bush, he says, "I would not be sitting here if not for the unconditional love of my father" and "1992 was the worst year of my life when my father lost the election".
On seeking advice: "find smart capable people to express there opinions if I like them or not". His "go to guy" was a circle of people depending on the subject and he rattled off Condy (Rice), (Josh) Bolten, (Karl) Rove. 
His advice: "Understand your committments in life", "We will remain leader of the free world, it will require decent policy", "We cycle through these moments".
"Latter years?" "I'm up for suggestions".

4:53pm. after 47 minutes: "God is good" and the crowd responded, "All the time" - Bush 43 walked off stage leaving us with: OK, I might buy your book.

Next year, the NADA convention returns to Orlando with more top speakers I'm sure.

Chrysler's "It's Halftime, America" Ad Tops Super Bowl Auto Spots

Sixteen auto manufacturer ads ran during last Sunday's Super Bowl and, according to Ace Metrix criteria below, here's how they ranked relative to all the ads that aired on NBC during the game.

6. It's Halftime, America - Chrysler -  633
7. Matthew's Day Off - Honda - 630
12. Transactions - Acura - 593
14. Dog Strikes Back - Volkswagen - 590
21. Green Hell - Cadillac - 563
22. Happy Grad - Chevrolet - 558
23. Seduction - Fiat - 556
24. Cheetah - Hyundai - 552
25. It's Reinvented - Toyota - 552
26. 2012 - Chevrolet - 550
29. Think Fast - Hyundai - 544
30. Stunt Anthem - Chevrolet - 538
31. A Dream Car for Real Life - Kia - 537
32. Vampire Party - Audi - 536
39. Connections - Toyota - 502
42. The Beast - Lexus - 489

According to Ace Metrix website, Ace Metrix scores every ad in front of 500+ consumers – alongside other advertising. Each ad gets its own unique audience. Ace Metrix has conducted more than 2.6 million surveys in 2011 alone. It is our belief that a complete test of advertising creative must take into consideration both the voluntary nature of advertising consumption and the business goal of the advertiser. As a result, the Ace Score is calculated with both of those objectives in mind. First, we measure the success in achieving the business objective through our Persuasion metric. Persuasion is composed of six factors, each one identified for its ability to influence behavior: Desire, Relevance, Information, Attention, Change, Likeability. Second, we address the nature of advertising consumption, through our Watchability metric which is designed to measure the ad’s ability to attract a viewer’s interest in watching the ad voluntarily. Persuasion and Watchability interact with each other, which results in the overall effectiveness of an ad (its Ace Score).

My personal favorite was the Fiat "Seduction" ad because it encompasses sexy, performance and imagination in the eyes of the beholder - and that's what a car is all about. What was your favorite?

2013 Mazda CX-5 Compact Crossover SUV Starts At $21,490

 
The all-new 2013 Mazda CX-5 five-passenger compact crossover SUV with the 155 horsepower SKYACTIV-G engine starts at a $21,490 (including the $795 destination charge but not title, taxes, license, options and dealer charges). Using Mazda's SKYACTIV TECHNOLOGY, CX-5 achieves 35 miles per gallon on the highway and 29 mpg combined city/highway.

2013 Mazda CX-5 Sport models equipped with the optional SKYACTIV-Drive six-speed automatic transmission start at $22,890 MSRP and when equipped with Mazda's all-new active torque-split all-wheel-drive system, the starting price is $24,140 MSRP. SKYACTIV-Drive is standard on Touring models, which start at $24,690 MSRP with front-wheel-drive and $25,940 MSRP when equipped with AWD. Available in either FWD or AWD configurations, the Grand Touring model starts at $27,840 and $29,090 MSRP, respectively. A Blind Spot Monitoring system is standard on Touring and Grand Touring models only.

The CX-5 was introduced at the Los Angeles Auto Show in November and is expected in showrooms in the next month or so. It is a welcomed entry into the competitive and fast-growing compact SUV segment.

2012 NADA Video: John Krafcik, CEO, Hyundai Motor America

2012 NADA Video: Jim Lentz, Pres/COO, Toyota Motor Sales, USA

Chrysler CEO Sergio Marchionne Opens NADA With Optimistic Speech

Sergio Marchionne, CEO of Chrysler, was the opening keynote speaker at the 2012 NADA Convention in Las Vegas, where, he says despite his world travels, it's a first time visit to Vegas but having watched so many movies made here, he said he felt like he's been here before. He gave a content-filled speech that touched on many issues, both industry and Chrysler-specific. He is optimistic about sales continuing to grow and pointed out that the average car on the road is 10.8 years old, the oldest since Polk began keeping the data in 1995 when the average vehicle age was 8.4 years. He cautioned the uncertainty surrounding Europe's financial health could spread beyond its borders. He said overcapacity is not a problem and product sales should drive profitability, not the financing business. Marchionne said Chrysler is adding 1800 employees in Illinois to build the new Dodge Dart based on the Alfa Romeo, which, as a brand will be built and back on sale in the U.S. as early as next year. Chrysler will also be adding jobs in Detroit to build the Maserati Kubang SUV.

Marchionne stressed that their bankruptcy and subsequent "restructuring set the rebirth of the industry" and "sense was restored to the marketplace". He emphasized that they have to "maintain the discipline that restructure enforced". He punctuated that "customer satisfaction is a crucial differentiator" in the industry. He said that the internet has "taken pricing out of the dealers' hands." He said that "dealers are more profitable than they have been in a decade". Customer satisfaction scores have plateaued so Chrysler is revising their program that is  based on them.

The 2025 54.5 miles per gallon fuel economy target presents a challenge that Marchionne says will force getting more power out of smaller engines. They are working on an electric Fiat 500 for later this year. He said electric vehicles will only play a marginal role and highlighted natural gas as a viable option and made clear that there will be a multiple array of solutions for 2025 and they have a sustainability team working on it. In a speech filled with numerous quotes from significant men in history, Marchionne came across as humbled and thankful for the government bailouts that saved Chrysler yet confident that Chrysler and its ties to Fiat and Alpha Romeo will be good for Chrysler, the industry and America.

Time Dealer Of The Year: Mike Shaw of Denver

Response Logix & Digital Air Strike Merge In Online Customer Lead Mgmt.

 

 Response Logix, a prospect-response digital marketing solution and Digital Air Strike, a social media and reputation management solutions company are merging with a goal to help dealerships improve their digital marketing efforts and response times to prospects and customers who search out dealer price quotes online. Tom Mohr, President and CEO of Response Logix (left) made the announcement with Alexi Venneri, Co-Founder and Chief Operating Officer of Digital Air Strike (right) who will now also be Chief Marketing Officer of the combined company.

Response Logix has Internet lead management tools called SmartQuote, SmartFollow and RapidTouch. SmartQuote delivers an information-rich, multi-vehicle price quote to the customer within 10 minutes of lead arrival, 24/7. SmartFollow provides continuous email and online advertising-based follow-up to prospects for up to 180 days. Through a partnership with a leading automotive call center, RapidTouch ensures that once the quote has been sent, a follow-up phone call is made to the prospect within 45 minutes.

Digital Air Strike offers a complete solution to fully manage over 50 social media and review sites. Dealers can select from multiple levels of service including the Defend package for outsourced online reputation management, the Conquer package for proactive social media marketing, and the Dominate package which is a complete solution that offers the broadest combined automotive social media and reputation management solution. 

2012 NADA Video: Jonathan Browning, President Volkswagen of America

Jonathan Browning, President Volkswagen of America, discusses the goal of selling 1 million vehicles in the U.S. by 2018 as part of the global goal of 10 million in sales by 2018. VW increased U.S. market share from 2.2% in 2010 to 2.5% in 2011. VW has a global market share of 8.4% with more than 8 million sold for the first time in 2011. It has 14.4% of China and 12.8% of Western Europe.

2012 NADA Video: Earl Hesterberg, Pres/CEO Group 1 Automotive

Earl Hesterberg is President and CEO of Houston-based Group 1 Automotive, the fourth largest dealership group in the United States, which owns and operates 110 automotive dealerships, with 142 franchises and 28 collision centers, in the United States and in the United Kingdom.  Group 1 Automotive is publicly-traded under ticker symbol: GPI.
Earl discusses challenges and the year ahead.

JDPA Sr. VP John Humphrey Optimistic About Car Sales

The J.D. Power and Associates Roundtable sessions have begun with an optimistic future for the auto industry. John Humphrey, Sr. V.P., Global Automotive, JDPA, ran through the numbers saying emerging markets are continuing to grow and making a larger contribution to global sales, gaining from an under 20% percent consumption rate between 2000 - 2005, to 51% in 2010 to an expected 55% in 2015. The 2012 prediction is for a global increase of 5% to 79.2 million vehicles. North America will grow 8% to 16.4 million, Brazil 16%, China 9% this year. Humphrey says China could sell 19.7 million this year increasing to 35 million by 2020.

Vehicle prices are up to $28,341 on average while incentives are down to $2,680 per vehicle. The optimistic forecast is tied to the boost in new product introductions, redesigns or facelifts, a rebound in leasing to pre-crisis levels, credit history improvement and the age of the average vehicle knocking on 11 years on the road. Having said that, Humphrey says there are risks like the price of oil, the Euro-crisis, job recovery, a China bubble burst and the infrastructure, namely roads and highways, in emerging markets being able to support the new vehicles hitting the streets.

Humphrey described Retail 3.0 which encompasses younger buyers being more difficult to satisfy, different applications and sites, increased cross-shopping, innovations in consumer engagement, etc. He says by 2015, 40% of car buyers will be Gen X or Gen Y and now 81% of people go online for pricing (24% on mobile devices, 19% on tablets). Maybe not too surprising, reasons consumers reject buying a specific vehicle is 24% dealer treatment compared with 29% brand and 23% price, 12% inventory.

Vehicle quality is narrowing among all brands so the dealership experience becomes the competitive edge and very critical as the JDPA numbers clearly illustrate. Humphrey forecasts global light vehicle sales to hit 99 million by 2015 up from the expected 2012 level of 79.2 million - that's optimistic and music to dealers' ears.

Audi R8 GT Spyder Will Cost More Than $210,000

The hand-built 560 horsepower quattro all-wheel-drive Audi R8 GT Spyder, with just 333 being produced world-wide and 50 units coming to the U.S., will have an MSRP of $210,000 (excludes $1,200 Destination and Delivery and Taxes). With its 5.2-liter V10 with direct injection engine, the R8 GT Spyder accelerates from zero to 60 mph in 3.8 seconds and reaches a top speed of 197 mph.

January 2012 U.S. Auto Sales

General Motors reported total sales of 167,962 vehicles in the United States in January, down 6 percent compared with a very strong January 2011. 

Ford Motor Company U.S. sales totaled 136,710 vehicles in January, a 7 percent increase versus year-old levels. The Ford brand totaled 131,589 vehicles in January, making it the best January sales month for the Ford brand since 2008.

Toyota Motor Sales, U.S.A. reported monthly sales results of 124,540, a 7.5 percent gain over the year-ago month. Toyota Division passenger cars recorded sales of 67,602 units, up 20.1 percent over January 2012. Lexus reported passenger car sales of 6,069 units, up 9.1 percent over January 2011.

Chrysler Group LLC reported U.S. sales of 101,149, a 44 percent increase compared with sales in January 2011, the group's best January sales since 2008.

American Honda reported January 2012 monthly new-vehicle sales of 83,009, an increase of 8.8 percent over January 2011. The Honda Division posted January 2012 sales of 74,628, an increase of 9.3 percent year-over-year and the Acura Division's January sales totaled 8,381, up 5.3 percent compared to January 2011.

Nissan North America January sales of 79,313 was an increase of 10.4 percent over January 2011.  Nissan Division sales rose 12.5 percent for the month to 72,517 while sales of Infiniti vehicles fell 8.2 percent from the prior year to 6,796.

Hyundai Motor America announced all-time record January sales of 42,694 units, up 15 percent versus 2011. 

Kia Motors America had record January sales of 35,517, a 27.8 percent increase over the same period in 2011 for its 17th straight monthly sales record. 

Volkswagen of America reported sales of 27,209 in January, a 47.9 percent increase over prior January sales. Separately, Audi reported its 13th straight record-setting month of sales with 9,354 vehicles sold in January 2012, a 19.7 percent increase over 2011.

Mazda North American Operations reported its best January since 1994 with U.S. sales of 23,996, an increase of 68.2 percent versus last year.

Mercedes-Benz USA sold 21,726 vehicles in January, a 25.8 percent increase over January 2011, the highest January volume in the company's history. 

The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 19,739 vehicles, an increase of 5.8 percent from the same month a year ago.

Subaru of America reported record vehicle sales for January 2012 of 22,807 vehicles, a gain of 21 percent over January 2011.

Mitsubishi Motors North America reported January 2012 sales of 4,711, down 17.6 percent from January 2011.

Volvo Cars North America had sales of 4,461 in January, a 4 percent increase over January 2011.

Jaguar sold 985 cars in January, 5 percent more than last January and Land Rover had sales of 3,205, a 41 percent jump from a year ago bringing combined JLR sales to 4,190 for January, a 31 percent rise.

Porsche Cars North America announced January 2012 sales of 2,550 vehicles a 6 percent increase over January 2011.

American Suzuki sold 1,505 vehicles in January, a 41 percent drop from a year ago.

Sales will be updated as manufacturers report.

Lexus First-Ever Super Bowl Commercial Features The All-New 2013 GS

 Lexus' first-ever commercial, "Beast", for the "big game", introduces the all-new 2013 GS.

Volkswagen Shows Off Super Bowl Ad Featuring All-New 2012 Beetle

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial is out. My dogs seem to sleep most of the day, I wonder if a new Beetle would give them that get-up-and-go they may have got-up-and-went. VW says the "all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance." VW released the game day ad shortly after their teaser.

Volkswagen Goes To The Bark Side In Their Super Bowl Ad Teaser

Volkswagen will advertise during the Super Bowl for the third consecutive year with one 60-second spot at the beginning of the third quarter of Super Bowl XLVI. VW says the spot will feature the all-new Beetle, which arrived in dealerships in September. The "Bark Side" commercial teaser has dogs barking Darth Vader's theme so let's see how it sets up what we will see on Sunday.

Hyundai Will Have Five Super Bowl TV Commercials

Hyundai, in its fifth consecutive year as a Super Bowl advertiser, will launch five total game-day ads on Sunday, including two pre-game spots, one in the highly rated pre-kick-off time slot and two ads during the game. The 60-second pre-kick-off spot, "All For One", highlights Hyundai employees teamwork as they hum “Gonna Fly Now” from the movie “Rocky”.

“Cheetah,” a 30-second spot slated for the first quarter, features a caged cheetah set to race a new 201-horsepower Veloster Turbo on a long stretch of open road. The car launches and the cage opens, but just a few yards into the race, the cat realizes he’s met his match as the car speeds ahead. The competitive cheetah then takes his frustration out on his handler.

“Think Fast,” a 30-second spot slated for the fourth quarter of the game, introduces a character that will star in Hyundai’s social media efforts named Bob. In this vignette, a young professional is driving his boss, Bob, a seasoned business pro, in his Genesis Coupe R-Spec. Bob is about to deliver a pearl of wisdom when he falls unconscious. The young driver hits the brakes hard, then throws his Genesis Coupe into drive repeatedly, generating enough force to revive Bob, at which time he delivers his piece of advice unphased by his apparent health scare.

To round out the game-day lineup, Hyundai will celebrate its 2012 North American Car of the Year victory for Elantra with a new 30-second spot called “Victory Lap.” 

“Faster Acting” showcases the new 429-horsepower Genesis R-Spec sedan and furthers the theme of performance which bridges the pre-game spots with the in-game ads.

Toyota's Super Bowl Commercial Promotes "Reinvented" Camry

Toyota's Super Bowl XLVI commercial promoting the "reinvented" Camry, is a humorous take on potential day-to-day experiences and items that could have been reinvented. The "Reinvented" spot will be broadcast during the third quarter and will mark Toyota's return to Super Bowl advertising for the first time in three years.

Honda & Acura Super Bowl Ads Feature Well-Known Personalities

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V. "Matthew's Day Off" reprises Broderick's role in the 1986 film, Ferris Bueller's Day Off.

Honda's luxury car division, Acura, for the first time, will run a commercial during the Super Bowl. This commercial, "Transactions,"  will air in the third quarter and feature comic Jerry Seinfeld and Tonight Show host Jay Leno who are trying to buy the first NSX supercar concept car that debuted in Detroit a few weeks ago.

Consumer Reports Recommends Prius V, X3 and Tiguan In March Issue

The BMW X3 xDrive28i powered by a 240 horsepower 3.0-liter six-cylinder engine beat the Land Rover Range Rover Evoque in Consumer Reports head-to-head road test match up. The X3 scored an 80 in CR's road test while the Evoque received a Road Test score of 60, scoring near the bottom of its category. The X3 is one of the few SUVs that feels sporty to drive, and a new eight-speed automatic transmission helps bring its fuel economy to a respectable 22 mpg overall on premium fuel. With its unique styling, the new Evoque turns heads, but it has many shortcomings, including a cramped cabin, stiff ride, artificial-feeling steering, and troubling emergency handling.

The new Toyota Prius V received an Excellent road test score. No other vehicle comes close to its blend of versatility and fuel economy. This wagon version of the Prius hatchback has a big cargo area and roomy rear seat yet still returns 41 mpg overall.

The Prius V, X3, and Volkswagen Tiguan are all Recommended. The Evoque and Wrangler scored too low for CR to Recommend. Consumer Reports only Recommends vehicles that have performed well in its tests, have at least average predicted reliability based on CR's Annual Auto Survey of its more than seven million print and Web subscribers, and performed at least adequately if crash-tested or included in a government rollover test.

2012 Suzuki Kizashi Featured in New Super Bowl Ad

American Suzuki's Super Bowl commercial which emphasizes the features of the 2012 Kizashi sport sedan is entitled "Sled" and is a fun, simple tale of a dog sled being traded in for a car. "Sled" will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March.

Audi's Super Bowl XLVI TV Commercial - Vampires Beware

Check out these headlights! Coming at you - Audi's 60 second Super Bowl XLVI commercial, which features a vampire theme, airing in the first break after kick-off promoting Audi's signature LED headlights on the new 2013 Audi S7. Audi LEDs - at 5,500 Kelvin produce the closest recreation of daylight available - good riddance vampires! See the ad on YouTube now.

Chevy Code 130R & Tru 140S Concepts Designed in Car Capitol L.A.

The Chevrolet Code 130R concept (pictured on the left) is a four-seat rear-wheel drive coupe with a turbocharged engine to be tuned to work in tandem with eAssist technology that shuts off the engine at stops, recapturing braking energy, and smoothing torque during acceleration.

The Chevrolet Tru 140S concept (pictured on the right) is a front-wheel-drive, “affordable exotic” four-seat sporty coupe based off the same platform as the Chevrolet Cruze and the Chevrolet Volt electric vehicle with extended range. Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts, designed at the GM North America Advanced Design studio in Los Angeles, are aimed at younger buyers who say they want sedan-sized functionality in performance coupe form that seats four passengers, interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display, 40 MPG with a 150 horsepower 1.4 liter Turbo Ecotec engine and with a possible production price range in the low $20,000s.

Concepts are becoming reality because of the high research and development costs so let's see if these little Chevys deliver on their promise.

2013 Cadillac ATS Goes On Sale In Second Half Of This Year

The 2013 Cadillac ATS, built on the legacy of the CTS-V Series, comes with a standard 202 horsepower 2.5 liter four-cylinder engine and choices of a 270 horsepower 2.0 liter turbocharged four-cylinder engine or an estimated 320 horsepower 3.6 liter V-6. The ATS, with available all-wheel drive, uses the first five-link independent suspension in a Cadillac to help keep the tires planted on all surfaces and during all hard-cornering maneuvers. Engineers focused on making the Cadillac ATS one of the lightest cars in the compact luxury segment with a curb weight of less than 3,400 pounds which helps deliver peak highway fuel economy of more than 30 mpg. The 2013 Cadillac ATS goes on sale during the second half of 2012.

2013 Buick Encore Luxury Small Crossover Arrives First Quarter Next Year

The all-new 2013 Buick Encore luxury small crossover with room for five is powered by a 140 horsepower Ecotec 1.4L turbocharged four-cylinder engine and six-speed automatic transmission. The Encore has 100.6-inch wheelbase and is 60.6-inches wide. With up to 48.4 cubic feet of storage space with the rear seat folded, the Encore offers substantial cargo capacity. Features include 10 standard air bags (driver and front passenger knee air bags), remote vehicle start, rainsense wipers, Bose premium sound system and Standard StabiliTrak electronic stability control. The Buick Encore will begin arriving at U.S. Buick dealerships in the first quarter of 2013.

Audi Shows Q3 Vail, A4, S4, allroad, A5, S5, RS 5 & A8 3.0T

Audi had many debuts last week including the Q3 Vail SUV, the A4, S4, A5, S5, RS 5 and A8 3.0T sedans and the allroad that will replace the A4 Avant starting in the 2013 model year.

The Audi Q3 Vail compact SUV features a 314 horsepower 2.5-liter five-cylinder TFSI engine with direct injection and turbocharging transferred to the quattro permanent all-wheel drive system via a seven-speed S tronic transmission. For winter sports fans the side wall of the trunk houses a charging station that can be used for storing flashlights and charging them inductively at the same time. The same technology is used for the Thermos bottle located in the cup holder between the front seats which is able to chill or warm drinks. In addition to LED lighting, the flashlights incorporate an infra-red heating element that can be used for warming your hands or a pair of ski boots.

The redesigned Audi A4 and S4 for 2013 model year features two engines the 2.0 liter TFSI engine with 211 horsepower and 258 lb-ft of torque for the A4 and allroad and the 3.0 liter TFSI engine with 333 horsepower and 325 lb-ft of torque for the S4. The new Audi drive select is a system that adjusts the vehicle's transmission shift characteristics, throttle response, and dynamic steering. On the S4, the Audi drive select system can also control the adaptive damping suspension and quattro sport differential. Audi drive select offers 27 distinct driving configurations, allowing drivers to configure vehicle drive characteristics exactly to their liking with their choice of Comfort, Auto, Dynamic or Individual settings.

The new Audi allroad quattro permanent all-wheel drive wagon, built on the A4 platform, makes a return after a 6 year absence replacing the A4 Avant starting in the 2013 model year featuring the 211 horsepower 2.0 liter TFSI engine with 258 lb-ft of torque mated to a standard 8-speed tiptronic transmission making it faster and more fuel efficient than its predecessor. The new allroad is 185.9 inches in length with a wheelbase of 110.4 inches. Compared to its predecessor, the new allroad has a longer wheelbase for ride comfort and more headroom for front passengers. The allroad has 27 cubic feet of cargo space and a spacious 50 cubic feet of cargo space with the seats folded down. The interior of the new allroad features a standard Panorama sunroof, 8-way power seats, and Aluminum Trigon inlays. An optional power tailgate is available.

The 2013 Audi A5 features the 2.0 TFSI engine and provides 211 horsepower and 258 lb-ft. of torque. The A5 Cabriolet comes standard with front-wheel drive and multitronic transmission, while the A5 and S5 coupe has quattro standard and six-speed manual, The S5 Cabriolet has quattro standard and is mated to the seven-speed S tronic transmission. New for the 2013 model year, the S5 coupe features the 333 horsepower 3.0T V6 engine, which replaces the 4.2 liter V8.

Want more power? The 2013 Audi RS 5 features a 450 horsepower 4.2-liter V8 mated to a seven-speed S tronic transmission with launch control program and an electronically-governed top speed of 174 mph.

The 2013 Audi A8 flagship sedan now offers the 333 horsepower supercharged V6 engine with standard quattro all-wheel drive.

New Nissan Pathfinder Goes On Sale This Fall

The Nissan Pathfinder Concept, one of 20 new or redesigned products Nissan plans to introduce in this market within the next two years, has an all-new streamlined look. The fourth generation 7-passenger Pathfinder has a V6 engine and next-generation Continuously Variable Transmission projected to deliver a 25 percent increase in combined City/Highway fuel economy (over the previous V6-equipped design).  In addition to offering an intuitive four-wheel-drive system, the new Pathfinder will also have towing capacity competitive with the leaders in the segment. The next-gen Pathfinder goes on sale in Fall 2012 at Nissan dealers nationwide.

New Volkswagen Jetta Hybrid Available At The End Of The Year

The new Jetta Hybrid uses a turbocharged gasoline engine mated to a zero-emissions electric motor with a seven-speed dual-clutch automatic transmission allowing acceleration of 0-60 mph in less than 9.0 seconds and achieving an estimated combined fuel economy figure of 45 mpg. The Jetta Hybrid can be driven in pure electric mode at speeds of up to 44 mph. The downsized four-cylinder engine develops 150 horsepower and 184 pound-feet of torque. A lithium-ion battery supplies the energy to the electric motor. The compact 220-volt, 1.1 kWh battery is integrated behind the rear bench seat and weighs less than 80 lb. The battery consists of 60 individual cells with a combined energy capacity of 5 Ah. As in the Touareg Hybrid SUV, the Jetta Hybrid features a clutch that decouples the gasoline engine from the drivetrain when in pure electric drive or coasting modes.

Three trims will be offered for the Jetta Hybrid. Standard features include Bluetooth® technology, LED taillights, SiriusXM® satellite radio, special 15-inch aluminum-alloy wheels, and a unique Hybrid body kit and badging. Available premium features will include bi-xenon headlights and LED Daytime Running Lights, a power driver's seat, heatable front seats, the RNS 315 navigation system, a rear-view camera and Volkswagen's exclusive Fender® Premium Audio System. The 2013 Jetta Hybrid will launch in the North American market at the end of 2012.

Redesigned 2013 Hyundai Genesis Coupe & All-New Veloster Turbo

The redesigned 2013 Hyundai Genesis Coupe now sports more aggressive coupe styling with the 348 horsepower 3.8-liter V6 engine receiving sophisticated direct-injection technology and the 274 horsepower 2.0-liter turbocharged engine upgrading to a more precise twin-scroll turbocharger and larger intercooler. Automatic transmissions for these two models now have 8-speeds, with paddle-shift SHIFTRONIC® manual-shifting capability. Hyundai’s proprietary telematics platform, Blue Link®, is now available.

The all-new 2013 Hyundai Veloster Turbo powered by a new 201 horsepower 1.6-liter Turbocharged-Gasoline Direct Injection (T-GDI) engine and in-house six-speed automatic or manual transmission arrives in the Summer of 2012, facing off against competitors such as the Volkswagen GTI, Honda Civic Si and Mini Cooper/Clubman S with a better power-to-weight ratio than all of them, and a unique sport-tuned steering and suspension hardware set. All Velosters feature six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags. The Veloster Turbo is mated to a six-speed automatic transmission with steering wheel-mounted paddle-shifter and and Shiftronic® controls rather than the base Vesloster’s EcoShift DCT.

All-new Ford Fusion Hits U.S. Showrooms Later This Year

The all-new Ford Fusion offers gasoline, hybrid and plug-in hybrid versions in S, SE and range-topping Titanium series. The 1.6-liter four-cylinder EcoBoost engine is expected to deliver 26 mpg in the city and 37 mpg on the highway. The 2.0-liter EcoBoost engine paired with a paddle-shifted six-speed SelectShift Automatic™ transmission, available 19-inch wheels and tires, and all-wheel drive with the ability to send additional torque to the rear is the Fusion performance option. Fusion's new technology features can help drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed. Fusion also offers the latest version of MyFord Touch®, allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button.

The Fusion Hybrid has all-new lithium-ion batteries that save weight and generate more power than previous nickel-metal hydride batteries, while raising maximum speed under electric-only power from 47 mph to 62 mph. Fusion Hybrid also features an all-new 2.0-liter Atkinson-cycle four-cylinder gasoline engine, significantly downsized from the previous 2.5-liter unit while maintaining performance standards. This innovative powertrain is anticipated to deliver best-in-class fuel economy of 47 mpg in city driving and 44 mpg on the highway.

Lincoln MKZ Concept Becomes Reality Later This Year

The new Lincoln MKZ Concept strongly hints at the production model arriving in dealerships later this year, as well as Lincoln's design future. A panoramic glass roof spans uninterrupted from the windshield to the top of the backlight. Integrated into the sedan's aluminum and boron steel superstructure, the fixed-glass expanse extends to the side roof rails of the cabin, creating an airy, open interior.

The Lincoln MKZ Concept's interior features include push-button transmission gear selection, an open, tiered center console and liquid crystal instrumentation. The reconfigurable 10.1-inch Thin Film Transistor (TFT) LCD positioned ahead of the driver operates with the latest version of MyLincoln Touch™ as does the nearly flush-mounted center 8-inch LCD touch screen.

2013 Porsche Boxster At $50,450 & 911 Porsche Carrera Cabriolet

 
2013 Porsche Boxster open-top two-seat car receives an entirely new lightweight body and a completely revamped chassis weighing less than the previous generation and rides on a longer wheelbase and a wider track. The new Boxster base model delivers 265 horsepower from a 2.7 liter displacement, 10 more horsepower than its larger displacement predecessor and it's also up to 15 percent more fuel-efficient than previous models on the European cycle.  Technically, it is now based on the 3.4-liter engine of the Boxster S which delivers 315 horsepower, 5 horsepower more than before. Both models feature a manual six-speed gearbox as standard with the seven-speed PDK available as an option With gear changes without interruption to the power flow, the Boxster sprints from zero to 60 mph in 5.4 seconds, the Boxster S in 4.7 seconds. The new Boxster models are expected in U.S. showrooms in early summer 2012. The basic list price will be $49,500 for the Boxster and $60,900 for the Boxster S, not including a $950 destination charge.

The 911 Porsche Carrera Cabriolet with a completely new roof concept and lightweight design ensures less weight and lower fuel consumption. As with the Coupés, the new Cabriolets start with the 911 Carrera, powered by a 350 horsepower 3.4-litre six-cylinder engine and the 911 Carrera S with 400 horsepower 3.8 litre flat engine.

2013 Dodge Dart Starting At $15,995 Next Quarter

The all-new 2013 Dodge Dart, with Alfa Romeo DNA and fuel-efficient powertrains will have a starting U.S. Manufacturer's Suggested Retail Price of $15,995 and will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. The 2013 Dodge Dart will be powered a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir® Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine combined with three transmission choices: six-speed manual, six-speed automatic or six-speed dual dry clutch transmission. Production of the 2013 Dodge Dart will begin in the second quarter of 2012.