Monday, March 18, 2013

Acura Gets New Creative Ad Agency


American Honda has selected MediaVest as the media agency serving both Honda and Acura brands, with RPA the creative agency for the Honda automobile brand and Mullen as the creative agency for the Acura brand. RPA, Mullen and MediaVest together with Muse Communications and Orci, which retain the multicultural assignments, will report directly to American Honda rather than through a single agency.

Santa Monica-based RPA or Rubin Postaer and Associates has had the Honda Corporate business a long time and took over the Acura account from Suissa Miller in 1999. Word is RPA has a strong connection to Honda's Japan headquarters so may not have been in jeopardy over losing the entire business though they did lose the Acura work.

Mullen, headquartered in Boston, with accounts like General Motors, Google, Adidas and Jet Blue, according to their website client list and will now get the Acura creative assignment as the brand is in the midst of the complete makeover of its product lineup.  In 2012, Acura launched a redesigned RDX and new ILX entry-luxury sedan and for 2013, the all-new 2014 RLX flagship sedan went on sale with an all-new 2014 MDX coming to market by mid-year.  Acura has also announced plans for the introduction of the next generation of the Acura NSX (above) in about two years. Can't wait to see their ads and, more importantly, how they affect sales.

Friday, March 15, 2013

Hyundai's New U.S. Headquarters Progressing


Hyundai's new 496,700-square-foot Fountain Valley, California, campus, currently under contruction (see above), will have a six-story office building and technical service center with 1,300 people working there. I took the photo Monday March 11th while driving on the 405 North freeway.

Wednesday, March 13, 2013

J.D. Power and Associates 2013 Customer Service Index Study

The J.D. Power and Associates 2013 Customer Service Index Study, Lexus ranks highest among luxury nameplates for a fifth consecutive year, and GMC ranks highest among mass-market nameplates. Among luxury brands, Cadillac, Jaguar, Acura, and Infiniti follow Lexus in the rankings. Among mass market brands, Mini, Buick, Chevrolet, and Volkswagen follow GMC.

The CSI Study measures customer satisfaction among vehicle owners who visit a dealership service department for maintenance or repair work during the first 3 years of ownership. Satisfaction is examined across five measures, listed in order of importance: service quality; service initiation; service advisor; service facility; and vehicle pick-up. Survey responses received from 91,000 owners and lessees of 2008 to 2012 model-year vehicles were included in the study.



Courtesy of JD Power & Associates

BMW 3 Series Gran Turismo Makes U.S. Debut In New York


The all-new BMW 3 Series Gran Turismo makes its U.S. debut at the New York International Auto Show in two weeks and will arrive in U.S. showrooms this summer as a 2014 model as both a 328i and a 335i. The BMW 328i Gran Turismo has a 240 horsepower 2.0 liter TwinPower Turbo 4-cylinder engine and the BMW 335i Gran Turismo has a 300 horsepower 3.0 liter inline 6-cylinder engine. The new BMW 3 Series Gran Turismo is larger than the Sedan and Sports Wagon variants of the 3 Series.

All-electric Audi R8 e-tron In Ironman 3 Movie

 
Robert Downey Jr. in his role as Tony Stark, the title character  in Marvel’s Iron Man 3 slated for a May 3 release date, will be behind the wheel of the all-electric Audi R8 e-tron sports car prototype. Oscar® winner Gwyneth Paltrow returns as Virginia “Pepper” Potts, CEO of Stark Industries and girlfriend of Tony Stark, who drives an Audi S7 Sportback.

2015 VW Golf, VW GTI To Make U.S. Debut In New York




The 2015 VW Golf and VW GTI will make their U.S. debut at the New York International Auto Show.

Tuesday, March 12, 2013

All-New Range Rover Sport To Debut In New York

 
The all-new Range Rover Sport will make its global premiere on the eve of the 2013 New York Auto Show in two weeks on March 26th with full details. It follows the launch of the Range Rover Evoque in 2011 and the all-new Range Rover in 2012.

Sunday, March 10, 2013

2014 Infiniti QX60 Gasoline Electric Hybrid Coming This Summer


The 2014 Infiniti QX60 gasoline electric hybrid model powered by a 2.5-liter supercharged engine and 15 kW electric motor with an estimated 250 horsepower will hit showrooms this summer joining the Q70 Hybrid (currently available as the M Hybrid) and previously announced Q50 Hybrid from Infiniti. The new Infiniti QX60 was launched in early 2012 as the Infiniti JX35 and the hybrid is projected to be priced about $3,000 above the non-hybrid models. The QX60 Hybrid's Infiniti Direct Response Hybrid® system uses a compact Lithium-ion battery and electric motor to provide supplementary power through its one-motor/two-clutch system. The new Infiniti QX60 Hybrid is projected to get 26 miles per gallon.

Tuesday, March 5, 2013

Ferrari LaFerrari Hybrid Has Over 960 Horsepower

 
Ferrari's LaFerrari with hybrid technology has an 800 horsepower 6.2 liter V12 engine and an electric motor that adds a further 163 horsepower for a total of over 960 horsepower. Ferrari says that the HY-KERS system makes LaFerrari the most high performance and efficient Ferrari ever built. Utilizing Ferrari’s Formula One racing expertise with KERS systems which has been further developed for application to road cars, the HY-KERS guarantees maximum integration between the V12 and the electric motor. The high levels of torque at low revs from the electric motor allowed the engineers to optimize the internal combustion engine’s performance at higher revs. Check out the LaFerrari website. Tutto bene!

2014 Chevrolet Corvette Stingray Convertible

 
The 2014 Chevrolet Corvette Stingray convertible will deliver an estimated 450 horsepower from its LT1 6.2 liter V-8 direct injection engine with Active Fuel Management and continuously variable valve timing that is expected to beat the current model in fuel economy. The Corvette Stingray convertible features an all-new, fully electronic top that can be lowered remotely using the key fob and go up or down at speeds up to 30 miles per hour. Nice wheels!

Monday, March 4, 2013

New Nissan LEAF Debuts In Geneva

The Nissan LEAF is the world's best-selling electric vehicle with 50,000 sold and now has a new look in its global debut at the Geneva Auto Show this week. The LEAF has an improved range of 199km (123.6 miles) from 175km (108.7 miles) and a charging time that's cut in half. Built in Europe and re-engineered for European buyers, the LEAF has received more than 100 updates. By moving the charger from the rear of the LEAF to under the hood the luggage area is increased by as much as 40 liters (2441 cubic inches). With multiple manufacturing locations, LEAF sales could jump into high gear.

Rolls-Royce Wraith Priced For Europe At $319,000 In Late 2013


The most powerful Rolls-Royce ever, the Wraith, with a 624 horsepower V12 engine mated to 8-speed automatic ZF transmission and a 0-60 mph time of 4.4 seconds will be delivered in the final quarter of this year priced at €245k or about $319,105 US. Confirmation and further pricing details in all markets will be revealed later in the year.

Features include Satellite Aided Transmission that uses GPS data to see beyond what the driver sees to anticipate his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Also featured, voice activated connectivity with the ‘on-board valet’.  The Rolls Royce Wraith has soft Phantom-grade leathers and expanses of wood called Canadel Panelling. It sounds like the Rolls Royce of Rolls Royces debuting in Geneva this week.

2014 Porsche 911 GT3 From $131,350 Later This Year


The new 2014 Porsche 911 GT3 with a 475 horsepower 3.8-liter boxer engine matched to a dual-clutch transmission (PDK) and active rear wheel steering is the completely-redeveloped fifth generation 911 GT3 which will go on sale in the United States later this year from $131,350 (including a $950 destination charge). At full acceleration from standstill, the 60 mph mark is reached after just 3.3 seconds, and on the track 124 mph is reached in less than twelve seconds. The 2014 Porsche 911 GT3 is making its debut this week at the Geneva Auto Show.

Friday, March 1, 2013

February 2013 U.S. Vehicle Sales

General Motors sold 224,314 vehicles in the United States in February, up 7 percent compared with a year ago. Year-to-date sales are 419,013, up 11.1 percent.

Ford
Motor Company's U.S. February sales grew 9 percent with 195,822 vehicles sold, Ford's best February sales in six years. Year-to-date sales are 362,323, a 14.7 percent increase.

Toyota
Motor Sales, U.S.A. reported February 2013 sales results of 166,377, an increase of 4.3 percent over the year-ago month.  Toyota Division posted February total sales of 149,038, up 4.4 percent over February 2012. Lexus Division reported February total sales of 17,339, up 3.9 percent by raw volume, compared to the same period last year.  Year-to-date sales of 324,102 is a 14.1 percent increase over the first two months of last year.

Chrysler Group reported U.S. sales of 139,015, a 4 percent increase compared with sales in February 2012 and the best February since 2008. Year-to-date sales of 256,746, is a 9 percent increase over 2012.

American Honda reported February 2013 U.S. sales of 107,987, a decrease of only 2.0 percent compared with February 2012. The Honda brand posted February 2013 sales of 96,623, a decrease of 2.3 percent compared with February 2012. Acura U.S. February sales of 11,364 increased 0.9 percent compared with February 2012.

Nissan
North America reported February U.S. sales of 99,636, down 6.6 percent from last year's record-setting February. Nissan Division sales in February totaled 90,489, down 7.2 percent from the prior year, which also set a February record. Infiniti deliveries totaled 9,147, down 1 percent from last February. Total year-to-date sales for 2013 of 180,555 is a 3 percent decrease from 2012.

Hyundai Motor America announced an all-time February sales record of 52,311, up two percent over last year's all-time record February and up a similar amount for the year with 2013 sales of 96,024.

Kia
Motors America reported February sales of 41,505, a 7.8 percent drop from the same month a year ago. Year-to-date sales of 77,807, is a 3.8 percent decline from the first two months of last year.

Subaru of America reported 28,163 vehicle sales for February 2013, which represents an 11 percent increase over February 2012 and the best ever February in company history. Year-to-date sales for Subaru total 55,826, a 15.9 percent increase over the same period in 2012.

Volkswagen of America reported sales of 31,456, a 2.9 percent increase over prior year sales and the best February since 1973. Year-to-date sales are 60,474, a 4.7 percent gain over 2012. Separately, Audi reported February sales of 10,877 vehicles, making it the strongest start to a year in the brand’s history. Sales for the month rose 27.5 percent from a year earlier, with January-February year-to-date sales up 17.2 percent to a record 20,993 vehicles delivered to customers.

The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles sold in the same month a year ago.

Mazda North American Operations reported February U.S. sales of 24,936 vehicles, representing a decrease of 2.8 percent versus last year, its second-best February since 1994.  Year-to-date sales of 46,255 through February are down 6.8 percent versus last year.

Mercedes-Benz USA reported sales of 24,051, a 22.2 percent increase over February 2012 making it the highest volume on record for the month. The Mercedes-Benz model line alone achieved its highest February numbers with sales of 22,040, up 21.9 percent. On a year-to-date basis, the 48,110 vehicles sold represent a 16.2 percent increase.

Porsche Cars North America announced February sales of 2,805 vehicles, an increase of 31 percent. For the year so far, PCNA ha s delivered 6,163 vehicles, also an increase of 31 percent over last year.

Mitsubishi Motors North America reported sales of 6,051, an increase of 27.8 percent over February 2012.

Sales will be updated as manufacturers report.

Tuesday, February 26, 2013

Consumer Reports Top Brands And Top Picks in April Issue




All Lexus' models are Recommended by Consumer Reports putting Lexus atop the Car Brand Report Cards for 2013 published in the April issue and available online at ConsumerReports.org. Lexus overall score was 79 followed by Subaru and Mazda tied at 76 with Toyota and Acura next with a score of 74. Overall, eight of the top 10 scores were earned by Japanese brands. Audi was ranked 8th and Mercedes-Benz 10th.


Individual vehicle category picks in Consumer Reports:

Midsized sedan: Honda Accord
Sports cars: Scion FR-S and Subaru BRZ
Budget car: Hyundai Elantra
Green car: Toyota Prius
Compact car: Subaru Impreza
Luxury car: Audi A6
Small SUV: Honda CR-V
Midsized SUV: Toyota Highlander
Sports sedan: BMW 328i
Minivan: Honda Odyssey

Consumer Reports is the world's largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually.

Check out Consumer Reports' April issue and online at ConsumerReports.org

Monday, February 25, 2013

Alfa Romeo 4C Headed For Fiat Dealers This Year

 
The Alfa Romeo 4C mid-engined rear-wheel drive 2-seater coupe, to be officially launched in Geneva next week, is being touted as the ‘compact supercar’. It's also expected to be sold through Fiat dealers in the U.S. this year marking the return of the brand to this continent. 


Designed by Alfa Romeo and produced in the Maserati plant in Modena, it's an Italian style sports car powered by a new 1.75 liter turbo-charged gas engine with direct injection mated to the “Alfa TCT” twin dry clutch transmission and the Alfa DNA shifter with a new Race mode. The Alfa Romeo 4C is 156 inches long on a 93.6 inch wheelbase which is a few inches shorter than the Mazda MX-5 Miata and more than 10 inches shorter than the Scion FR-S and Subaru BRZ. The Alfa Romeo 4C is more than two feet shorter than the Hyundai Genesis Coupe.

We will know more about the Alfa Romeo 4C after its world premiere at the Geneva Auto Show next week.

General Motors Hires Tim Mahoney From VW


Tim Mahoney will be General Motors Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, effective April 1st. Mahoney joins Chevrolet from Volkswagen, where he has been Chief Product and Marketing Officer since 2011. Prior to that Mahoney was at Subaru of America and Porsche Cars North America. He will report to Alan Batey, GM Vice President, U.S. Sales and Service, and interim GM Global Chief Marketing Officer.

In his new role, Mahoney will be responsible to execute Chevrolet’s new brand platform, Find New Roads, and for overall coordination of GM’s global marketing operations. Congratulations Tim!

Ford Fusion Energi Hits California Carpool Lanes This Winter


The all-new Ford Fusion Energi plug-in hybrid has been approved for use in California’s high-occupancy vehicle (HOV) lanes or carpool lanes as most of us call them. Ford Fusion Energi plug-in hybrid gets an EPA-estimated gas plus electric range of 620 miles, electric-only range of up to 21 miles, and EPA-estimated rating of 108 MPGe city, 92 MPGe highway and 100 MPGe combined.

OK, so the first 21 miles of my 130 mile drive from Los Angeles to Palm Springs is electric and the remaining 109 miles is gas and the good news if I'm by myself I get to take the carpool lane unless of course there's an accident that slows all the lanes. So what do those 109 miles cost me? A little over a gallon (92 MPGe highway)? And while I'm in gas mode does the battery recharge off the motor and kick in for more electric miles later in the commute? I'd like to do test this a few times just to be certain.

Ford Fusion Energi hits showrooms later this winter as Ford’s fifth new electrified vehicle to launch in the last 12 months and joins the Ford Focus Electric and C-MAX Energi plug-in hybrid that are eligible for buyers to receive a $1,500 tax rebate in addition to a $3,750 federal tax credit. Vehicles must qualify for tax rebates through California’s Clean Vehicle Rebate Project, which is overseen by the California Air Resources Board (CARB). A vehicle that qualifies earns a special sticker that identifies it as having HOV privileges. To qualify for the programs, a vehicle must be classified by CARB as a super ultra-low emission vehicle and be certified by the U.S. EPA to offer fuel economy of at least 45 mpg on the highway.

2014 Jeep Cherokee Will Arrive in Third Quarter

The all-new 2014 Jeep Cherokee mid-size SUV will debut in March at the New York International Auto Show and arrive in showrooms in the third quarter of this year. 

Thursday, February 21, 2013

Hyundai Is Exclusive Oscar Telecast Auto Sponsor


Hyundai has nine TV commercials that will air on Academy Awards night Sunday on ABC as the exclusive automotive sponsor of the Oscars broadcast for the fifth consecutive year. Seven 30-second spots will run during the ceremony and two 30-second ads during pre-show coverage featuring seven different Hyundai models and focusing on Hyundai's growing premium line up. Three new spots voiced by Jeff Bridges are: "Equus the Trailer" looks at Hyundai's highest level luxury vehicle, "Paparazzi" highlights the Genesis and "Elevator Pitch" features amenities on the Elantra. The remaining 30-second spots highlight Sonata Hybrid, Sonata Turbo, Santa Fe and Azera.

Wednesday, February 13, 2013

Lexus Leads 2013 J.D. Power Vehicle Dependability Study

Which 2010 model cars are the most dependable according to their owners after three years of ownership? The Lexus RX, with the fewest reported problems in the industry at just 57 PP100, led Toyota which captured seven model categories that also included the Lexus ES 350, Scion xB, Scion xD, Toyota Prius, Toyota Sienna and Toyota RAV4. This is the first time in the history of the study that a crossover or SUV has topped the list.

General Motors came through with four segment awards for the Buick Lucerne, Chevrolet Camaro, Chevrolet Tahoe and GMC Sierra HD. Honda had two model-level awards for the Acura RDX and Honda Crosstour. The Audi A6, Ford Ranger, Hyundai Sonata, Mazda MX-5 Miata, and Nissan Z also receive segment awards. This could be valuable information if you're looking to buy a used car, maybe one that's coming off a three year lease. Obviously mileage and vehicle condition are other factors to consider.

Lexus ranks highest in vehicle dependability among all nameplates for a second consecutive year. Rounding out the five highest-ranked nameplates are Porsche, Lincoln, Toyota and Mercedes-Benz (see above). Chrysler's Ram brand posts the greatest year-over-year improvement from 2012 by 52 PP100. In 2013, overall vehicle dependability averages 126 PP100, a five percent improvement from the 2012 average of 132 PP100 making it the lowest problem count since the inception of the study in 1989.

The 2013 Vehicle Dependability Study is based on responses from more than 37,000 original owners of 2010 model-year vehicles after three years of ownership. The study was fielded between October and December 2012.
Source: J.D. Power & Associates

Thursday, February 7, 2013

2013 Nissan JUKE NISMO and 2014 Nissan 370Z NISMO

 
NISMO, Nissan's performance arm is introducing the 2013 JUKE NISMO and the 2014 370Z NISMO. The 2014 370Z NISMO, which goes on sale this summer, features a number of exterior and interior enhancements that follow the global NISMO red-accented design theme. It is powered by an advanced 350-horsepower 3.7-liter DOHC V6 engine.


The 2013 JUKE NISMO model features nearly 100 individual revised components, including a NISMO-tuned 197-horsepower 1.6-liter DIG turbo engine, NISMO-tuned suspension, bold aerodynamic styling with a 37 percent improvement in downforce (versus non-NISMO models), NISMO interior with deeply bolstered front seats and red accents and lightweight 18-inch aluminum-alloy wheels.

Kia Forte 5-Door SX and Kia Cross GT Concept

 
The all-new Forte 5-door SX hatchback with an all-new 201 horsepower 1.6-liter gasoline direct-injected turbocharged four-cylinder engine mated to either a standard 6-speed manual transmission or 6-speed automatic featuring steering-wheel-mounted paddle shifters is expected to go on sale in the third quarter of this year, and pricing will be announced closer to launch. The Forte EX base model has a 173 horsepower 2.0-liter GDI four-cylinder engine with 16-inch alloy wheels, UVO eServices with rear camera display, Bluetooth wireless technology, SiriusXM Satellite Radio, leather-wrapped steering wheel with integrated audio and cruise control buttons, FlexSteer tilt and telescoping steering column, power windows, and LED positioning headlights with fog lights.


The Kia Cross GT concept reveals Kia’s intentions to potentially offer a larger premium CUV than the current Sorento with a wheelbase that is longer than the Sorento’s by 15.7 inches and an overall length of 192.8 inches that is 8.4 inches more than Sorento. The concept powertrain is Kia’s proven hybrid technology using a 3.8-liter V6 hybrid, 8-speed automatic and torque-vectoring all-wheel-drive with a pancake-shaped electric motor sandwiched between the V6 and transmission delivering 400 horsepower, with an all-electric range of 20-miles.  

2014 Chevrolet Cruze Clean Turbo Diesel At $25,695 This Summer


The 2014 Chevrolet Cruze Clean Turbo Diesel with a 148 horsepower 2.0L turbo-diesel engine mated to a six-speed automatic transmission is coming this summer with a starting price at $25,695 (including a $810 destination charge). Based on GM testing, the Cruze Clean Turbo Diesel gets an estimated 42 mpg on the highway. Other standard features include Chevrolet’s infotainment system MyLink, a two-year maintenance plan, and a five-year 100,000 mile powertrain warranty. Currently, the high end gas-powered Cruze LTZ starts at $24,345 (including $795 destination charge) with a 138 horsepower turbo 1.4 liter engine that gets 38 mpg on the highway.

Volkswagen Announces Limited Editions Beetles And GTI

The 2014 Beetle GSR (Gelb Schwarzer Renner or “Yellow Black Racer”) in yellow and black, like its 1970s predecessor, the GSR debuts a 210 horsepower 2.0-liter turbocharged inline four-cylinder TSI® engine that will be fitted to the Jetta GLI and Beetle Turbo during the 2013 model year. Just like its predecessor, only 3500 GSR models will be made and more than half of those will be sold in the U.S. The GSR is based on the Beetle Turbo with Sunroof and Sound model so it comes equipped with the Fender® Premium Audio System; a panoramic sunroof; Keyless access with push-button start; Bi-Xenon headlights with LED DRLs; LED license-plate lighting; heatable front seats; Bluetooth® connectivity; a Media Device Interface (MDI) with iPod® cable; three-color ambient lighting; aluminum-alloy pedals; and three auxiliary instruments that include a clock with a stopwatch function and a boost gauge. The Volkswagen Beetle GSR will go on sale in the fall as a 2014 model; pricing will be announced closer to launch.

The Beetle R-Line, with the Beetle Turbo’s sport-tuned suspension, will be added to the Volkswagen line-up for model year 2014 with performance-inspired exterior and interior treatments like 19-inch aluminum-alloy wheels on lower-profile all-season tires.


The GTI Wolfsburg Edition and GTI Driver’s Edition will be offered in limited quantities for the final model year of the sixth-generation hot-hatch. The first to go on sale is the GTI Wolfsburg Edition, which will be in dealerships during the first quarter starting at $25,095 for a six-speed manual transmission version or $26,195 when equipped with a six-speed DSG® dual-clutch automatic transmission. There will be a total of 2000 Wolfsburg Edition models. The GTI Driver’s Edition arrives early in the second quarter of 2013 is the GTI Driver’s Edition with the GTI Sunroof and Navigation package and adds the 18-inch aluminum-alloy Laguna wheels, a golf ball shifter knob, red-stitched carpeted floormats, and partial leather seat coverings. Just 3000 units will be sold in the U.S., priced from $29,695 with the manual transmission and from $30,795 for the version with the six-speed DSG transmission.

2014 Toyota Tundra Will Arrive In September

 
The redesigned 2014 Toyota Tundra full-size pickup truck comes in SR, SR5, Limited, Platinum and the all-new 1794 Edition and offers three engine choices. A 270 horsepower 4.0-liter Dual Overhead Cam V6 paired with a five-speed automatic transmission with uphill/downhill shift logicis is standard on the Tundra Regular and Double Cab. The available 310 horsepower 4.6-liter DOHC i-Force V8 and the 381 horsepower 5.7-liter DOHC i-Force V8 come in both gasoline and "Flex Fuel" variants and standard with a six-speed electronically controlled automatic transmission. Tundras will have a new Blind Spot Monitor with Rear Cross Traffic Alert, a standard back-up camera (viewed from the audio display screen), and standard Bluetooth. Additional standard features include a 3.5-inch multi-information display in the gauge cluster. Sales of Tundra topped 100,000 in 2012 for the first time since 2008. The redesigned 2014 Tundra will reach Toyota dealers in September.

The Tundra pickup has been the platform for the Sequoia SUV so stay tuned for the third generation Sequoia which will be its first update since 2008.

Monday, February 4, 2013

Super Bowl Car Commercials - The Rest Of The Story


KIA FORTE
The all-new 2014 Kia Forte compact sedan, scheduled to arrive in retail showrooms in late-first quarter or early second quarter, was featured in Kia's Super Bowl ad,  "Hotbots", where a futuristic robot is played by former Miss USA Alyssa Campanella.
JEEP
The Jeep and Ram Truck brands each introduced two-minute videos during Super Bowl XLVII. Jeep® brand’s two-minute spot, “Whole Again,” is a letter read by Oprah Winfrey, from the Jeep brand and the American people to the service men and women of the six branches of the armed forces.
RAM
The new Ram Truck spot, “Farmer,” was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades. The Ram Truck brand commissioned 10 noted photographers including National Geographic's William Albert Allard and documentary photographer Kurt Markus to document American farm life.

LINCOLN
Lincoln's second Super Bowl ad for the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. Somewhat better than their other "tweet-created" spot.

Overall winner, hoofs down, was a commercial featuring an older mode of transportation. A real tearjerker - the Budweiser spot: The Clydesdales: "Brotherhood" with Stevie Nicks "Reflections" song and a 7 day old foal, the newest member of the Clydesdales - looking for a name.


And that, my friends, is the rest of the Super Bowl commercial story.

Friday, February 1, 2013

Mercedes-Benz CLA Super Bowl Commercial - Soul

 
No shortage of A talent for the CLA in Mercedes-Benz Super Bowl commercial. Actor Willem Dafoe plays the devil who tries to get a young man to sign away his soul for the new CLA but just as he's about to, he sees the $29,900 price for the all-new Mercedes-Benz CLA on a billboard across the street. The CLA will be hitting showrooms in September. The ad features supermodel Kate Upton and Usher and the powerful Rolling Stones song Sympathy for the Devil which was also in the effective teaser spot.

January 2013 U.S. Auto Sales

General Motors sold 194,699 vehicles in the United States in January, up 16 percent compared with a year ago. Retail sales were up 24 percent. Fleet sales were down 2 percent.

Ford January U.S. sales were 166,501, growing 22 percent year-over-year – with retail sales up 24 percent. Gains were made across the product lineup, with cars up 34 percent, utilities up 23 percent, and trucks up 11 percent for the month.

Toyota reported monthly sales of 157,725 in January 2013, up 26.6 percent.

Chrysler reported U.S. sales of 117,731, a 16 percent increase compared with sales in January 2012 and the group's best January sales since 2008.

American Honda reported January 2013 U.S. sales of 93,626, an increase of 12.8 percent compared with January 2012. The Honda brand posted January 2013 sales of 84,137, an increase of 12.7 percent and Acura U.S. January sales of 9,489 was a 13.2 percent rise compared with January 2012.

Nissan
North America reported January U.S. sales of 80,919, up 2 percent. Nissan Division sales in January totaled 73,793, up 1.8 percent over the prior year making it the division's best January ever. Sales of Infiniti vehicles were 7,126, an increase of 4.9 percent over last January.

Hyundai
Motor America announced a new all-time record for January sales with 43,713, up 2.4 percent versus 2012. 

Kia Motors America reported an all-time record January selling 36,302 vehicles, a 2.2-percent increase over the same period in 2012. 

Volkswagen reported sales of 29,018 in January, a 6.7 percent increase over prior year sales. VW achieved 29 consecutive months of year-over-year growth and the best January since 1974. Over the last three years, VW has more than doubled its annual sales volumes. Separately, Audi reported January sales of 10,056 vehicles, a 7.5 per cent increase over the previous mark last year. The month also stands as the 25th consecutive month of record sales for Audi of America.

Subaru reported 27,663 vehicle sales for January 2013, which represents a 21 percent increase over January 2012.  These results follow four consecutive years of sales increases and more than 300,000 annual sales in 2012 – a first in company history. 

Mercedes-Benz USA reported sales of 24,059, a 10.7 percent increase over January 2012 making it the greatest year start in the company's history.  The Mercedes-Benz model line alone marked its highest January numbers with sales of 22,501, up 10.8 percent. 

The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 20,195 vehicles, an increase of 2.3 percent from the same month a year ago.

Mazda North American Operations reported January U.S. sales of 21,319 vehicles, representing a decrease of 11.2 percent versus last year.

Porsche announced record January sales of 3,358, an increase of 32 percent which follows Porsche's record-setting year in the U.S., with 35,043 vehicles sold in 2012.

American Suzuki reported January 2013 automobile sales of 1,488, just shy of the 1,505 sales reported in January 2012.  The results represent sales of remaining inventory as ASMC continues the wind-down of U.S. automobile sales. 


Sales will be updated as manufacturers report.

Thursday, January 31, 2013

2014 Audi A8 L TDI Starts At $83,395 In Early Spring


The first ever 2014 Audi A8 L TDI® quattro® all-wheel drive with the new 240 horsepower 3.0 liter TDI clean diesel engine starts at $83,395 (including $895 destination charge) with an EPA estimated fuel efficiency of 24 city/ 36 highway/ 28 combined mpg. The 2014 Audi A8 L TDI with 0-60 MPH time of 6.4 seconds will go on sale in early this Spring. The available Premium Package now consists of Audi side assist and pre sense rear, 22-way multi-contour comfort seats, front seat ventilation with massage and full LED headlights. The A8 L TDI, available in the long-wheelbase version only, joins the other A8 models: A8 3.0T, A8 4.0T, S8 4.0T and A8 W12.

Diesel Math
In comparison, the 2013 A8 L 3.0 TFSI® twin-turbo V8 gas engine model sells for $79,395, $4,000 less than the new TDI but it only gets 18/28 mpg vs. the 2014 A8 L TDI at 24/36 mpg. So let's say you drive 12,000 highway miles per year. With the gas engine at 28mpg using premium grade at $4.06 per gallon its costs $1,740 per year. With the TDI at 36mpg using diesel at $4.26 per gallon it costs $1,420 per year, a fuel cost saving of $320 per year. The TDI costs $4,000 more so it will take 12.5 years ($4,000/$320) to breakeven. Other TDI considerations like less maintenance cost and cleaner emissions have not been factored in.

Kia's 2013 Super Bowl Commercial - Space Babies


Where do babies come from? Kia's Super Bowl Commercial, "Space Babies" deals with a Dad's answer as the family rides in a 2014 Sorento. He explains they parachute in from a planet called Babylandia.  

Hyundai's 2013 Super Bowl Commercials - All Of Them


PRE-GAME
“Don’t Tell” is Hyundai's 30-second Super Bowl pre-game show spot featuring the all-new 7-passenger Santa Fe.

“Excited” is Hyundai's 30-second Super Bowl pre-game show spot featuring the 429 horsepower, 8-speed Genesis R-Spec racing around a track voiced by sportscaster, Gus Johnson.

“Epic PlayDate” is Hyundai’s 60-second pre-kick off commercial featuring the all-new seven-passenger Santa Fe with a soundtrack, Sun Blows Up Today, written for Hyundai by The Flaming Lips rock band.

FIRST QUARTER
"Team" Hyundai's other spot featuring the all-new 7-passenger Santa Fe and airing in the first quarter was released earlier.

SECOND QUARTER
“Stuck” is Hyundai's 30-second second quarter Super Bowl spot featuring the Sonata Turbo. The clear message is that when you're stuck behind a vehicle you need to pass, the turbo gives you the power.

CANADA SUPER BOWL COMMERCIAL: "Gaspocalypse" features the Sonata Hybrid and offers an "alternate ending".

Mazda To Produce Fiat Two-Seater Sports Car In 2015

Mazda and Fiat first announced a joint venture last May, then a few weeks ago the signing of the final agreement which will see Mazda produce an open-top two-seater sports car for Fiat's Alfa Romeo brand based on the architecture of the next generation Mazda MX-5 to be built at Mazda's Hiroshima, Japan, plant starting from 2015. But what just surfaced is this photo in news release from an Illinois Mazda dealer.

Though a joint effort, Mazda and Fiat will develop two distinctly styled, brand-specific roadsters featuring rear-wheel drive powered by specific proprietary engines unique to each brand. According to the agreement announcement, Mazda aims to enhance development and production efficiency and revitalize enthusiasm for open-top two-seater sports cars around the world while allowing Fiat to deliver a modern interpretation of the classic Alfa Romeo roadster utilizing the latest technical solutions, helping Alfa Romeo to achieve its stated goals by 2016.

Wednesday, January 30, 2013

Hyundai Santa Fe Super Bowl Ad - Team

Hyundai's 30-second in-game Super Bowl commercial running in the first quarter is called "Team" featuring the all-new seven-passenger Santa Fe where a young boy and his mom gather a team of kids from various locations to fill the seven seats..


Hyundai is launching a mobile social experience that serves as a digital companion to "Team" called "Find Your 7" allowing you to assemble your Super Bowl dream team online, assigning some of your best Facebook friends to each seat in a virtual Santa Fe. Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, you will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, visit FindYour7.com and login with Facebook profile to the "Find Your 7" program.

If you're confused, the traditional 5-passenger Santa Fe is now called the Santa Fe Sport.

Monday, January 28, 2013

Toyota Rav4 Super Bowl Ad

 
The all-new RAV4, Toyota's new "Wish Granted" commercial starring Kaley Cuoco has more car in it than the teaser spot. "Wish Granted," created by Saatchi & Saatchi LA, will run during the first quarter of Sunday's game, followed by the Toyota Super Bowl Today Post-Game Show which will also include the airing of two additional new commercials highlighting the Tundra Endeavour tow and the recently-launched company direction, "Let's Go Places."  


Volkswagen Super Bowl Ad Features Beetle Turbo

 
The Volkswagen Beetle Turbo is the star of the Super Bowl commercial just released by Volkswagen. With Jimmy Cliff's Jamaican reggae warm-up spot, this ad continues that "irie mon" feeling of don't worry, be happy by being tagged the "Get Happy" spot. It has stirred some chat about white men speaking with a Jamaican accent but that's what marketing is all about. It's a positive anchor, tying Montego Bay and Negril Beach to a fun car. The commercial airs in the second quarter of the Big Game.

Lincoln Has High Hopes For Super Bowl TV Spot

 
The Lincoln Motor Company, as it's now called, will, for the first time in the brand’s history, advertise in the Super Bowl. Lincoln asked comedian Jimmy Fallon to lead the first-ever Super Bowl commercial written entirely by social media, with thousands of consumers through Twitter giving their best 140 character thoughts for a script. Fallon chose the best five contributions to create the ad that will run during the third quarter of the broadcast. All-time NFL rushing leader and three-time Super Bowl champion Emmitt Smith has signed on as a brand ambassador to help Lincoln continue to put MKZ in the spotlight at the game in New Orleans.


South American alpacas (above) were brought to Southern California for the Lincoln ad shoot so I guess a lot will be riding on them, Jimmy Fallon and Emmitt Smith, not to mention Ford executives, for the launch of The Lincoln Motor Company brand and the  MKZ sedan. To view the entire 90 second video describing the making of the commercial, go to http://steerthescript.com/

Sunday, January 27, 2013

Volkswagen's pre-Super Bowl Sunny Side Video


Volkswagen's pre-game video release "Sunny Side" features reggae legend Jimmy Cliff singing The Partridge Family theme song "C'mon, Get Happy". No cars just freak-outs, meltdowns, and temper tantrums leading into happy faces from all walks of life with the tag - It's time to get happy. Watch the game day commercial.

Toyota's Super Bowl Spot - Kaley Cuoco or Rav4?

 
Toyota is hoping that 27 year old actress Kaley Cuoco gives them a big bang during the Super Bowl. Cuoco who stars in Toyota's Super Bowl game day spot is known for her roles as Penny on The Big Bang Theory, Bridget Hennessy on 8 Simple Rules and as Billie Jenkins on Charmed. The end of the ad has her in the all-new 2013 Rav4 that was introduced at the Los Angeles Auto Show two months ago. Toyota is calling the ad the Toyota Game Day Teaser "I Wish" Starring Kaley Cuoco. She's OK but I'm hoping for a little more car.

2014 Kia Sorento Takes The TV Ad Spotlight

 
Kia returns as a Super Bowl advertiser for the fourth straight time to show off the new 2014 Sorento that rides on an all-new platform and suspension system, and offers a new V6 engine and more passenger room as well as a new top-of-the-line trim level called the SX Limited. The 2014 Sorento will be the first Kia vehicle to offer the next generation voice-activated telematics system, UVO eServices. Kia's TV ad, "Space Babies" is scheduled to air in the fourth quarter of next Sundat's Super Bowl. Starting this Friday the ad will be seen on more than 33,000 screens nationwide as part of ScreenVision and National CineMedia’s FirstLook.

In the first spot of the Sorento’s “It has an answer for everything™” campaign, titled “Tight Space,” the father utilizes the power-folding mirrors to park in a tight space and then uses the power liftgate to exit the vehicle which impresses his wife and kids. Click on the link above to see this ad.

Subaru Goes With Dog Tested. Dog Approved Campaign

 
Subaru will air its "Dog Tested. Dog Approved" campaign to resonate with Subaru owners and like-minded consumers. Subaru says its drivers are two times more likely than the average car owner to have a pet. Super Bowl Sunday Feb. 3 and Subaru has unveiled a sneak peak of the new commercials:
    Lint Roller, Tailgate,  Let's Talk Financing On the Lot 

Subaru will also launch a new Facebook application packed with treats for dogs and dog lovers:
    Dog Matchmaker:  With the help of Grant Weber, every dog can find their perfect Subaru.  Enter the dogs breed, weight, and lifestyle and the Matchmaker will identify a fitting model for the dog.
    Ask a Dog - Live: Type in a question and Our Subaru Canine Experts will work hard to dig up the results.
    Four-Paw Drivers Club: Let your dog become a four-legged Subaru enthusiast with their own dog driver's license. Upload a photo of your dog to populate a personalized dog driver's license and share with your friends.
    Put Your Dog in a Subaru: Every dog has his or her day. Now you can help them get there faster by putting them behind the wheel of a Subaru. Upload a picture of your furry friend, put them in the driver's seat, and see where the road takes them.