2017 Kia Niro NiroBot Commercial

Kia Motors will have a Super Bowl commercial called "Iceberg" featuring the NiroBot for Messenger, an chat experience that includes guided vehicle discovery, expansive technical knowledge, step-by-step tutorials and test drive scheduling. Actress Melissa McCarthy is the centerpiece of a multi-faceted marketing campaign for the all-new 2017 Niro crossover.

Mercedes-AMG GT C Roadster In Super Bowl Commerical

Mercedes-AMG GT C Roadster with actor Peter Fonda and the music of Steppenwolf's "Born to Be Wild," is featured in Mercedes-Benz "Easy Driver," commercial which will appear in the fourth quarter of the Feb. 5th game commemorating the 50th anniversary of the Mercedes-Benz performance sub-brand AMG. The comical spot is directed by the Academy-Award-winning Coen Brothers, Joel and Ethan, known for writing and/or directing many films including Fargo, The Big Lebowski, The Ladykillers, No Country for Old Men, Inside Llewyn Davis, Unbroken, Bridge of Spies.

2018 BMW 4 Series Coming This March

The 2018 BMW 4 Series, Coupe, Convertible and Gran Coupe, have a 248 horsepower twin-turbo engine on the 430i and a 320 horsepower for the top-of-the-line 440i, mated to the eight-speed Steptronic Sport Automatic transmission or an available six-speed manual transmission on the BMW 4 Series Coupe (430i, 440i, and 440i xDrive). The new BMW 4 Series Coupe and new BMW 4 Series Gran Coupe both now come with stiffer suspension featuring more advanced damping technology, an upgraded steering set-up and a lower center of gravity than the BMW 3 Series. The BMW M4 Coupe and BMW M4 Convertible will have a 425 horsepower six-cylinder engine with M TwinPower Turbo technology. The 2018 BMW 4 Series will be available as 430i, 440i xDrive models starting this March and pricing will be announced closer to the vehicle launch.

2017 Nissan Rogue Hybrid Starts At $27,180

The new 2017 Nissan Rogue Hybrid, offered in SV and SL grade levels and with one option package and available in both FWD and AWD, starts at $27,180 (including $940 destination and handling), $1,000 above a non-hybrid Rogue SV front-wheel drive model. The new Rogue Hybrid produces estimated fuel economy of 33 mpg city, 35 mpg highway and 34 mpg combined for the front-wheel drive model with all-wheel drive models estimated at 31 mpg city, 34 mpg highway and 33 mpg combined. The Rogue Hybrid combines a 141 horsepower 2.0-liter 16-valve DOHC aluminum-alloy inline 4-cylinder engine and a compact lithium-ion battery with a 40 horsepower electric motor, two-clutch control for a system net 176 horsepower. Rogue Hybrid is on sale now in 18 West, Northwest and Mountain states and goes on sale nationwide this Spring.

2017 Audi R8 V10 Spyder Starts At $176,350

The 2017 Audi R8 V10 Spyder, with its naturally-aspirated 540 horsepower 5.2-liter V10 engine mated to a seven-speed S-tronic® dual-clutch transmission that enables a 0-60 mph time of 3.5 seconds to a top speed of 198 mph, has a light 97 pound cloth roof that opens or closes in 20 seconds at speeds of up to 31 mph. The Audi R8 V10 Spyder has newly developed ASF® aluminum and carbon fiber construction that makes it more than 50 percent stiffer than its predecessor. The second generation R8 V10 Spyder features a quattro® system that by default delivers the majority of torque to the rear wheels, but under certain driving conditions can send up to 100 percent of all available torque to the front axle. The Audi R8 V10 Spyder with a fully digital Audi virtual cockpit starts at $176,350 (including $1,250 destination charge).

2017 Niro Crossover Hybrid Starts At $23,785 Soon

The all-new 2017 Niro crossover hybrid, offered in FE, LX, EX, Touring and limited-production Launch Edition trim levels, starts at $23,785 for the FE and runs up to $30,545 for the top-of-the-line Touring model (including $895 destination charges). Three option packages are available.

2017 Kia Niro Crossover Commercial In Super Bowl

The all-new 2017 Kia Niro crossover, with fuel economy of up to 50 miles per gallon, will be featured in Kia's Super Bowl commercial airing in the third quarter of the game and stars Melissa McCarthy.

Click here to view a 15-second teaser of the spot. 

Hyundai Will Shoot Super Bowl Commercial During Game

Hyundai, the official car and SUV of the NFL, will film a 90-second documentary during Super Bowl LI and will run it in the first commercial break after the game ends and just before the trophy ceremony. Director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor, among many others) will shoot, edit and produce the 90-second documentary in real time. 2017 will mark the ninth time in the last 10 years that Hyundai has participated in the game.

Lexus LC 500 and LC 500h In Super Bowl Commercial

“Man & Machine,” a 60-second Super Bowl spot features the Lexus LC 500 and LC 500h coupes with movement artist Lil Buck and music from recording artist Sia. A 30-second version of “Man & Machine” that also includes the all-new LS 500 will air during the second quarter of Super Bowl LI on Sunday, Feb. 5 with the New England Patriots going against the Atlanta Falcons in Houston.

2018 Ford Mustang Convertible

The new 2018 Ford Mustang convertible, like the hardtop, has a 12-inch all-digital instrument cluster that can be customized, MyMode with memory function, Pre-Collision Assist with Pedestrian Detection for greater confidence behind the wheel and is powered by either a 2.3-liter EcoBoost® engine or 5.0-liter V8 (for the GT pictured above) with an all-new available 10-speed automatic transmission and MagneRide suspension. The convertible is likely coming this Fall with the new hardtop coupe.

2018 Ford Mustang Coming This Fall

The new 2018 Ford Mustang has a new front and rear-end design, and a host of new features including a 12-inch all-digital instrument cluster that can be customized, MyMode memory function that remembers your driving preferences, new MagneRide™ suspension technology and Pre-Collision Assist with Pedestrian Detection. The new Mustang is powered by a 2.3-liter EcoBoost four-cylinder engine or a reworked 5.0-liter V8 engine for the Mustang GT (pictured above) and both models offer manual or all-new available 10-speed automatic transmissions. Ford SYNC® Connect with FordPass™ is available on Mustang for the first time. The new Mustang goes on sale in North America this Fall.

VIDEO: Hyundai's Derek Joyce On Ioniq Lease

Hyundai Motor America Product PR Manager Derek Joyce explains Hyundai  “Ioniq Unlimited” electric vehicle subscription-based ownership for the zero-emission, eco-focused 2017 Ioniq Electric which begins in California in early this year.

View on YouTube

Nissan Vmotion 2.0 Concept

The Nissan Vmotion 2.0 concept offers hints at the future of "Nissan Intelligent Mobility," the company's roadmap to achieve zero emissions and zero fatalities.

Audi Q8 Concept - A Year Away From Production

The Audi Q8 concept, on a 9.8 foot wheelbase, is the basis for a production plug-in hybrid model that Audi will launch on the market in 2018. The Audi Q8 concept uses a 3.0 TFSI producing 333 horsepower combined with an electric motor that generates total system output of 443 horsepower integrated into the eight-speed tiptronic transmission.

Lexus LC 500 Starts At $92,975 In May

The all-new Lexus LC 500, a new flagship 2+2 performance coupe powered by 471 horsepower 5.0-liter V8, matched with a direct shift 10-speed automatic transmission will have a starting MSRP of $92,975 (including delivery, processing and handling fee of $975). The LC 500h, powered by 354 horsepower 3.5-liter, V6 full hybrid powertrain will have a starting MSRP of $97,485. They arrive at dealerships this May.

2018 Toyota Camry Has A New Look

The eighth-generation 2018 Toyota Camry sedan, on a two inch longer wheelbase and available in LE, XLE, SE and XSE trims, has a new 3.5-liter V6 with D-4S Fuel Injection and an all-new 2.5-liter inline-4 gasoline engine, which comes paired to a new 8-speed Direct-Shift automatic transmission and a next-generation Toyota Hybrid System (THS II). All 2018 Camry’s have 10 standard airbags and Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology®. All Camry’s also come equipped with a standard backup camera.

2018 Honda Odyssey Arrives This Spring

The new 2018 Honda Odyssey minivan will be powered by a 280 horsepower 3.5-liter, direct-injected i-VTEC™ V-6 engine with Variable Cylinder Management™ connected to a 9-speed automatic and, for upper grades an all-new, 10-speed automatic transmission when it launches at dealerships nationwide this Spring. New features include a Magic Slide™ second-row seat and CabinWatch which, using a camera, lets the driver and front passenger keep tabs on passengers both day and night via the 8-inch Display Audio screen while CabinTalk enables the driver to talk to second and third-row passengers through speakers and rear entertainment system headphones. A new hands-free power tailgate with foot activation is available.

2018 Lexus LS Sedan Is Longer, Lower, Lighter

The all-new, fifth-generation 2018 Lexus LS flagship sedan, on a 123-inch wheelbase is 1.3-inch longer, lower and more than 200 pounds lighter than the current LS long-wheelbase model, and is powered by an all-new 415 horsepower 3.5-liter V6 engine with all-new twin turbos matched to a 10-speed automatic transmission. The 2018 Lexus LS goes on sale in U.S. near the end of this year.

All-New Audi SQ5 Arrives This Spring

The all-new Audi SQ5, second-generation SQ5, offers a 354 horsepower 3.0-liter TFSI® engine mated to eight-speed tiptronic® transmission and arrives this Spring. The available S sport package has a sport adaptive air suspension, which lowers vehicle height by 30 mm (when in auto mode) compared to the standard adaptive suspension.

2018 Chevrolet Traverse Coming This Fall

The all-new 2018 Chevrolet Traverse, with available seating for up to eight and a longer wheelbase than the current model, will have a new 3.6L V-6 and nine-speed automatic transmission that's expected to offer nearly 10 percent more horsepower delivering a GM-estimated 25 mpg highway (FWD) with an estimated 5,000-pound trailering capacity when properly equipped. The all-new 2018 Chevrolet Traverse goes on sale this Fall with two new trim levels, the RS with a 2.0L turbocharged engine and the High Country.